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Affiliate marketing
an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs. In February 2000, Amazon announced

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For marketing to a specific interest group, see Affinity marketing.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Affiliate marketing" – news · newspapers · books · scholar · JSTOR (December 2013) (Learn how and when to remove this template message) Part of a series onInternet marketing
  • Search engine optimization
  • Local search engine optimisation
  • Social media marketing
  • Email marketing
  • Referral marketing
  • Content marketing
  • Native advertising
Search engine marketing
  • Pay-per-click
  • Cost per impression
  • Search analytics
  • Web analytics
Display advertising
  • Ad blocking
  • Contextual advertising
  • Behavioral targeting
Affiliate marketing
  • Cost per action
  • Revenue sharing
Mobile advertising
  • v
  • t
  • e

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.[1][2][3][4][5]

Contents
  • 1 Structure
  • 2 History
    • 2.1 Origin
    • 2.2 Historic development
    • 2.3 Web 2.0
  • 3 Compensation methods
    • 3.1 Predominant compensation methods
    • 3.2 Diminished compensation methods
    • 3.3 Performance/affiliate marketing
  • 4 Multi-tier programs
  • 5 From the advertiser's perspective
    • 5.1 Advantages for merchants
    • 5.2 Implementation options
    • 5.3 Affiliate management and program management outsourcing
    • 5.4 Types of affiliate websites
    • 5.5 Publisher recruitment
  • 6 Locating affiliate programs
  • 7 Past and current issues
    • 7.1 E-mail spam
    • 7.2 Malicious browser extensions
    • 7.3 Search engine spam
    • 7.4 Consumer countermeasures
    • 7.5 Adware
    • 7.6 Trademark bidding
  • 8 Compensation disclosure
    • 8.1 Lack of industry standards
      • 8.1.1 Certification and training
      • 8.1.2 Code of conduct
    • 8.2 Marketing term
    • 8.3 Sales tax vulnerability
    • 8.4 Cookie stuffing
    • 8.5 Click to reveal
  • 9 See also
  • 10 References
  • 11 External links
Structure

The industry has four core players:[citation needed]

  • the merchant (also known as 'retailer' or 'brand')
  • the network (that contains offers for the affiliate to choose from and also takes care of the payments)
  • the publisher (also known as 'the affiliate')
  • the customer

The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates, and specialized third party vendors.[citation needed]

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.[citation needed]

Affiliate marketing is frequently overlooked by advertisers.[6] While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.[citation needed]

History Origin

The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994,[7] almost four years after the origination of the World Wide Web.

The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[8][9]

In 1994, Tobin launched a beta version of PC Flowers & Gifts on the Internet in cooperation with IBM, who owned half of Prodigy.[10] By 1995 PC Flowers & Gifts had launched a commercial version of the website and had 2,600 affiliate marketing partners on the World Wide Web. Tobin applied for a patent on tracking and affiliate marketing on January 22, 1996, and was issued U.S. Patent number 6,141,666 on Oct 31, 2000. Tobin also received Japanese Patent number 4021941 on Oct 5, 2007, and U.S. Patent number 7,505,913 on Mar 17, 2009, for affiliate marketing and tracking.[11] In July 1998 PC Flowers and Gifts merged with Fingerhut and Federated Department Stores.[12]

Cybererotica was among the early innovators in affiliate marketing with a cost per click program.[13]

In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[14]

Amazon.com (Amazon) launched its associate program in July 1996: Amazon associates could place banner or text links on their site for individual books, or link directly to the Amazon home page.[15]

When visitors clicked on the associate's website to go to Amazon and purchase a book, the associate received a commission. Amazon was not the first merchant to offer an affiliate program, but its program was the first to become widely known and serve as a model for subsequent programs.[16][17]

In February 2000, Amazon announced that it had been granted a patent[18] on components of an affiliate program. The patent application was submitted in June 1997, which predates most affiliate programs, but not PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), EPage (April 1996), and several others.[13]

Historic development

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[19] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[20]

In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[21]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[21] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[21]:149–150

Web 2.0

Websites and services based on Web 2.0 concepts—blogging and interactive online communities, for example—have impacted the affiliate marketing world as well. These platforms allow improved communication between merchants and affiliates. Web 2.0 platforms have also opened affiliate marketing channels to personal bloggers, writers, and independent website owners. Contextual ads allow publishers with lower levels of web traffic to place affiliate ads on websites.[citation needed]

Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[22][23] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]

Compensation methods Main article: Compensation methods Predominant compensation methods

Eighty percent of affiliate programs today use revenue sharing or pay per sale (PPS) as a compensation method, nineteen percent use cost per action (CPA), and the remaining programs use other methods such as cost per click (CPC) or cost per mille (CPM, cost per estimated 1000 views).[24]

Diminished compensation methods

Within more mature markets, less than one percent of traditional affiliate marketing programs today use cost per click and cost per mille. However, these compensation methods are used heavily in display advertising and paid search.

Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.

Cost per click was more common in the early days of affiliate marketing but has diminished in use over time due to click fraud issues very similar to the click fraud issues modern search engines are facing today. Contextual advertising programs are not considered in the statistic pertaining to the diminished use of cost per click, as it is uncertain if contextual advertising can be considered affiliate marketing.

While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.

Performance/affiliate marketing

In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.

Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.

Affiliate marketing is also called "performance marketing", in reference to how sales employees are typically being compensated. Such employees are typically paid a commission for each sale they close, and sometimes are paid performance incentives for exceeding objectives.[25] Affiliates are not employed by the advertiser whose products or services they promote, but the compensation models applied to affiliate marketing are very similar to the ones used for people in the advertisers' internal sales department.

The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.

Multi-tier programs

Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".

Two-tier programs exist in the minority of affiliate programs; most are simply one-tier. Referral programs beyond two-tier resemble multi-level marketing (MLM) or network marketing but are different: Multi-level marketing (MLM) or network marketing associations tend to have more complex commission requirements/qualifications than standard affiliate programs.[citation needed]

From the advertiser's perspective Advantages for merchants

Merchants favor affiliate marketing because in most cases it uses a "pay for performance" model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).[26]

Implementation options

Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.

Affiliate management and program management outsourcing

Uncontrolled affiliate programs aid rogue affiliates, who use spamming,[27] trademark infringement, false advertising, cookie stuffing, typosquatting,[28] and other unethical methods that have given affiliate marketing a negative reputation.

Some merchants are using outsourced (affiliate) program management (OPM) companies, which are themselves often run by affiliate managers and network program managers.[29] OPM companies perform affiliate program management for the merchants as a service, similar to the role an advertising agencies serves in offline marketing.

Types of affiliate websites This section possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. (February 2014) (Learn how and when to remove this template message)

Affiliate websites are often categorized by merchants (advertisers) and affiliate networks. There are currently no industry-wide standards for the categorization. The following types of websites are generic, yet are commonly understood and used by affiliate marketers.

  • Search affiliates that utilize pay per click search engines to promote the advertisers' offers (i.e., search arbitrage)
  • Price comparison service websites and directories
  • Loyalty websites, typically characterized by providing a reward or incentive system for purchases via points, miles, cash back
  • Cause Related Marketing sites that offer charitable donations
  • Coupon and rebate websites that focus on sales promotions
  • Content and niche market websites, including product review sites
  • Personal websites
  • Weblogs and websites syndication feeds
  • E-mail marketing list affiliates (i.e., owners of large opt-in -mail lists that typically employ e-mail drip marketing) and newsletter list affiliates, which are typically more content-heavy
  • Registration path or co-registration affiliates who include offers from other merchants during the registration process on their own website
  • Shopping directories that list merchants by categories without providing coupons, price comparisons, or other features based on information that changes frequently, thus requiring continual updates
  • Cost per action networks (i.e., top-tier affiliates) that expose offers from the advertiser with which they are affiliated with their own network of affiliates
  • Websites using adbars (e.g. AdSense) to display context-sensitive advertising for products on the site
  • Virtual currency that offers advertising views in exchange for a handout of virtual currency in a game or other virtual platform.
  • File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
  • Video sharing websites: YouTube videos are often utilized by affiliates to do affiliate marketing. A person would create a video and place a link to the affiliate product they are promoting in the video itself and within the description.
Publisher recruitment

Affiliate networks that already have several advertisers typically also have a large pool of publishers. These publishers could be potentially recruited, and there is also an increased chance that publishers in the network apply to the program on their own, without the need for recruitment efforts by the advertiser.

Relevant websites that attract the same target audiences as the advertiser but without competing with it are potential affiliate partners as well. Vendors or existing customers can also become recruits if doing so makes sense and does not violate any laws or regulations (such as with pyramid schemes).

Almost any website could be recruited as an affiliate publisher, but high traffic websites are more likely interested in (for their sake) low-risk cost per mille or medium-risk cost per click deals rather than higher-risk cost per action or revenue share deals.[30]

Locating affiliate programs

There are three primary ways to locate affiliate programs for a target website:

  1. Affiliate program directories,
  2. Large affiliate networks that provide the platform for dozens or even hundreds of advertisers, and
  3. The target website itself. (Websites that offer an affiliate program often have a link titled "affiliate program", "affiliates", "referral program", or "webmasters"—usually in the footer or "About" section of the website.)

If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.

Past and current issues

Since the emergence of affiliate marketing, there has been little control over affiliate activity. Unscrupulous affiliates have used spam, false advertising, forced clicks (to get tracking cookies set on users' computers), adware, and other methods to drive traffic to their sponsors. Although many affiliate programs have terms of service that contain rules against spam, this marketing method has historically proven to attract abuse from spammers.

E-mail spam

In the infancy of affiliate marketing, many Internet users held negative opinions due to the tendency of affiliates to use spam to promote the programs in which they were enrolled.[31] As affiliate marketing matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming.

Malicious browser extensions

A browser extension is a plug-in that extends the functionality of a web browser. Some extensions are authored using web technologies such as HTML, JavaScript, and CSS. Most modern web browsers have a whole slew of third-party extensions available for download. In recent years, there has been a constant rise in the number of malicious browser extensions flooding the web. Malicious browser extensions will often appear to be legitimate as they seem to originate from vendor websites and come with glowing customer reviews.[32] In the case of affiliate marketing, these malicious extensions are often used to redirect a user’s browser to send fake clicks to websites that are supposedly part of legitimate affiliate marketing programs. Typically, users are completely unaware this is happening other than their browser performance slowing down. Websites end up paying for fake traffic number, and users are unwitting participants in these ad schemes.

Search engine spam

As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.

Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[33]

Websites consisting mostly of affiliate links have previously held a negative reputation for underdelivering quality content. In 2005 there were active changes made by Google, where certain websites were labeled as "thin affiliates".[34] Such websites were either removed from Google's index or were relocated within the results page (i.e., moved from the top-most results to a lower position). To avoid this categorization, affiliate marketer webmasters must create quality content on their websites that distinguishes their work from the work of spammers or banner farms, which only contain links leading to merchant sites.

Some commentators originally suggested that affiliate links work best in the context of the information contained within the website itself. For instance, if a website contains information pertaining to publishing a website, an affiliate link leading to a merchant's internet service provider (ISP) within that website's content would be appropriate. If a website contains information pertaining to sports, an affiliate link leading to a sporting goods website may work well within the context of the articles and information about sports. The goal, in this case, is to publish quality information on the website and provide context-oriented links to related merchant's websites.

However, more recent examples exist of "thin" affiliate sites that are using the affiliate marketing model to create value for Consumers by offering them a service. These thin content service Affiliates fall into three categories:

  • Price comparison
  • Cause-related marketing
  • Time-saving
Consumer countermeasures

The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]

Adware

Although it differs from spyware, adware often uses the same methods and technologies. Merchants initially were uninformed about adware, what impact it had, and how it could damage their brands. Affiliate marketers became aware of the issue much more quickly, especially because they noticed that adware often overwrites tracking cookies, thus resulting in a decline of commissions. Affiliates not employing adware felt that it was stealing commission from them. Adware often has no valuable purpose and rarely provides any useful content to the user, who is typically unaware that such software is installed on his/her computer.

Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[35] LinkShare's Anti-Predatory Advertising Addendum,[36] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[37] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[38]

Trademark bidding

Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[39] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.

Compensation disclosure

Bloggers and other publishers may not be aware of disclosure guidelines set forth by the FTC. Guidelines affect celebrity endorsements, advertising language, and blogger compensation.[40]

Lack of industry standards Certification and training

Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[41]

Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[41] or suggest strategies no longer endorsed or permitted by advertisers.[42]

Outsourced Program Management companies typically combine formal and informal training, providing much of their training through group collaboration and brainstorming. Such companies also try to send each marketing employee to the industry conference of their choice.[43]

Other training resources used include online forums, weblogs, podcasts, video seminars, and specialty websites.

Code of conduct

A code of conduct was released by affiliate networks Commission Junction/beFree and Performics in December 2002 to guide practices and adherence to ethical standards for online advertising.

Marketing term

Members of the marketing industry are recommending that "affiliate marketing" be substituted with an alternative name.[44] Affiliate marketing is often confused with either network marketing or multi-level marketing. Performance marketing is a common alternative, but other recommendations have been made as well.[citation needed]

Sales tax vulnerability

In April 2008 the State of New York inserted an item in the state budget asserting sales tax jurisdiction over Amazon.com sales to residents of New York, based on the existence of affiliate links from New York–based websites to Amazon.[45] The state asserts that even one such affiliate constitutes Amazon having a business presence in the state, and is sufficient to allow New York to tax all Amazon sales to state residents. Amazon challenged the amendment and lost at the trial level in January 2009. The case is currently making its way through the New York appeals courts.

Cookie stuffing

Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.

Click to reveal

Many voucher code web sites use a click-to-reveal format, which requires the web site user to click to reveal the voucher code. The action of clicking places the cookie on the website visitor's computer. In the United Kingdom, the IAB Affiliate Council under chair Matt Bailey announced regulations[46] that stated that "Affiliates must not use a mechanism whereby users are encouraged to click to interact with content where it is unclear or confusing what the outcome will be."

See also
  • Affiliate tracking software
  • Internet advertising: E-mail spam, e-mail marketing, post-click marketing, Website monetizing
  • Advertising methods: Ad filtering, ad serving, central ad server, pop-up ad, contextual advertising, web banner
  • Marketing tactics: Guerilla marketing, marketing strategy, evangelism marketing, viral marketing, word of mouth marketing
  • Search engines: Search engine marketing (SEM), search engine optimization (SEO), pay per click, click fraud, paid inclusion
  • Industry calculations: Click through rate (CTR), cost per action (CPA), cost per click (CPC), cost per impression (CPI), cost per mille (CPM), effective cost per mille (eCPM)
References
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  32. ^ Roger A. Grimes (2016-07-26). "3 ways websites get pwned -- and threaten you". CSO from IDG. Retrieved 2017-11-28.
  33. ^ Jim Hedger (September 6, 2006), Being a Bigdaddy Jagger Meister Archived 2007-12-23 at the Wayback Machine, WebProNews.com, retrieved on December 16, 2007
  34. ^ Spam Recognition Guide for Raters Archived 2007-07-03 at the Wayback Machine (Word document) supposedly leaked out from Google in 2005. The authenticity of the document was neither acknowledged nor challenged by Google.
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  46. ^ IAB, Friday, 27 March 2009 IAB affiliate council strengthens voucher code guidelines Archived January 7, 2010, at the Wayback Machine
External links
  • Affiliate marketing at Curlie
  • Affiliate Programs at the BOTW Directory


Amazon Affiliate: Make Money with the Amazon Affiliate Program
Amazon Affiliate: Make Money with the Amazon Affiliate Program
Do you want to learn how to make money online as an Amazon Affiliate or how to use the Amazon affiliate program to earn thousands of dollars in passive income?In this book, I’ll teach you step by step all the things you need to make money via the Amazon associates program and how to earn a lifelong passive income.This book is written by a hugely successful Amazon affiliate member, Armaan Kohli, and includes real case studies of how he’s built a successful niche site empire that’s monetized through the Amazon Associates Program. He shows you screenshots of how his income keeps growing along with an example of how he ultimately sold his 6 month old Amazon affiliate website for over $15000!He also shares 7 amazing tips on how to increase your conversion rates as an Amazon affiliate to get the maximum bang for your buck. If you’re looking for a practical and easy to follow guide on how to make money as an Amazon affiliate, then this is the right book for you.This book also includes FREE bonus Keyword packages that are worth more than $1000.

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Amazon Associates: Complete Guide: Make Money Online with Amazon Associates: The Amazon Associates Bible: A Step-By-Step Guide on Amazon Associates Affiliate ... Program, Amazon Affiliate Income Book 1)
Amazon Associates: Complete Guide: Make Money Online with Amazon Associates: The Amazon Associates Bible: A Step-By-Step Guide on Amazon Associates Affiliate ... Program, Amazon Affiliate Income Book 1)
Amazon Associates: Complete Guide: Make Money Online with Amazon Associates – The Amazon Associates Bible Book DescriptionMake money online and be one of the successful Amazon affiliates on the web! This Book will show you an easy way to make money online through Amazon Associates affiliate program. This book can be a best friend to people who want to start an online business. It guides aspiring Amazon affiliates from the beginning until the end of making an online business, unfolding the best secrets and practices of affiliate marketers. There are no better ways to learn than discovering what is written on this book, especially dedicated to all passionate seekers of making passive income for life! You’ll enjoy every step of becoming an Amazon affiliate. No more secrets from here, with this book, you’ll learn EVERYTHING….. * What is Amazon Affiliate Marketing? - Why You Should Choose Amazon?- Amazon Payment Methods......1. Direct Deposit Payment. ......2. Amazon.com Gift Card. ......3. Check Payment. * Step 1: Find a Niche- How to Find a Profitable Niche?......1. Get specific market with specific needs. ......2. Find niche keywords if there is sufficient market for your selected niche. ......3. Determine the real SEO competition of your niche. - Key Factors in Selecting a Niche......1. Huge demand of the niche......2. Long-standing capacity of the niche ......3. Capability to compete with other competitors......4. Availability of products (physical or digital)......5. Promoting a passion * Step 2: Build a Website- How to Choose your Website Niche Topic?......1. Know what interests you. ......2. Choose a narrower topic. ......3. Research on your chosen topic. ......4. Choose URL keyword or domain name. ......5. Know some basic formatting. ......6. Think of a theme. - Kinds of Web Hosting Services......Option 1: Free hosting website......Option 2: Paid hosting website * Step 3: Sign up with Amazon Associates- How to Select Best Amazon Products to Promote?......1. Target Audience ......2. Pricing ......3. Demand ......4. Website Design * Step 4: Start Promoting Products- How to Promote Amazon Products Effectively......1. Get active with your blog. ......2. Keep relevant products. ......3. Write interesting and honest reviews. ......4. Build affiliate links on your blog regularly. ......5. Proper article keywords are important. - Blogging Tips to Maximize Your Sales......1. List popular products. ......2. Offer seasonal content. ......3. Show the bestseller products. ......4. Get promotional products with special offers or discounts. ......5. Encourage reader’s reviews and comments. ** SPECIAL EXTRA BONUSES **- 25 Best Kept Secrets to Maximize Your Earnings with Amazon Affiliate Program- 11 Best Practices on How Not to Get Banned on Amazon AssociatesPick up a copy of Amazon Associates: Complete Guide today to get you started with your online business that will make money for a lifetime. Take the best marathon of your life as an Amazon affiliate with this book. The first step is right here. Take action now and start making money online at the right path. Run for your success in earning an income through Amazon Associates!This book is a product of important information that can be a lifelong resource. However, if you find this book of no value after reading it, you may report to Amazon and they will refund your money. You get this book with money back guarantee and no questions asked. Nevertheless, I’m confident that this book can guide you all throughout on how to make money online as an Amazon affiliate.

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Affiliate Marketing Money Machine : How To Make Money With Clickbank And Amazon Associates Program -
Affiliate Marketing Money Machine : How To Make Money With Clickbank And Amazon Associates Program -
Wondering how to start an affiliate marketing business and start making a profit with affiliate marketing?this book will give you basic strategy and tips for you to start profiting with affiliate marketing , clickbank and amazon associated program

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Affiliate Marketing 2019: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program and Internet Marketing (Online Business)[2nd Edition]
Affiliate Marketing 2019: Launch a Six Figure Business with Clickbank Products, Affiliate Links, Amazon Affiliate Program and Internet Marketing (Online Business)[2nd Edition]
Affiliate Marketing is one of the least expensive ways to start making an income onlineGet ready to discover the ultimate techniques that will skyrocket your business. There are thousands of people making a full time income through this business, so it is a proven model.Here are some of the topics: Overview of the business model and how to get startedMistakes to AvoidChoosing a NicheAcquisition and PromotionA Detailed Account on Affiliate NetworksBuilding Traffic and ScalingAmazon Affiliate ProgramClickbank ProductsTop Affiliate Programs To PromoteIf you are serious about making an income online, this book will be a valuable asset that you will want to keep.Read now on your PC, Mac, smartphone, tablet or Kindle device.

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AMAZON'S ASSOCIATE PROGRAM: Make money selling amazon affiliate products online
AMAZON'S ASSOCIATE PROGRAM: Make money selling amazon affiliate products online
Start selling amazon products online as an affiliateInside you'll learn:- How to choose a niche- How to choose a product to promote- How to create a website- How to write a review- How to get traffic online Download this book and start your online business today!

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Affiliate Program Management: An Hour a Day
Affiliate Program Management: An Hour a Day
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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AFFILIATE MARKETING: How To Make Money With Amazon Affiliate Marketing (Amazon Affiliate, Amazon Affiliate Marketing, Amazon Affiliate Niche Sites, Amazon ... Program, Amazon Marketing, Business Book 1)
AFFILIATE MARKETING: How To Make Money With Amazon Affiliate Marketing (Amazon Affiliate, Amazon Affiliate Marketing, Amazon Affiliate Niche Sites, Amazon ... Program, Amazon Marketing, Business Book 1)
Download Today and You'll Get A BONUS eBook At The End!Are You Looking To Make Extra Money?With Affiliate Marketing, all you have to do is recommend products and you'll learn EXACTLY how in this book.With these step-by-step instructions, you'll have the potential of earning well $1,000's without having to lift a finger (as a passive income) from Amazon Associates. Don't get me wrong, at first you will have to put in a small amount of work, and then it is completely on autopilot!You'll Soon Find Out:- How To Create An Amazon Affiliate Account- How To Start Making Money With Amazon Affiliates- The Advantages To Amazon Affiliate Marketing- Strategies To Find A Profitable Niche- An Inexpensive Way To Create A Traffic Bound Website- How To Find Profitable Products On Amazon- How To Make The Products Sell- How To Get More Business- And More!Imagine how incredible it will feel to be earning money in your sleep. Think of how much more quality time you will have for your family and friends...

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Slam Dunk Profit Jacker Amazon Edition: Amazon Affiliate Marketing Program Blueprint. Guaranteed Profits Using Bing
Slam Dunk Profit Jacker Amazon Edition: Amazon Affiliate Marketing Program Blueprint. Guaranteed Profits Using Bing
Simple Method that gets 85% of Visitors to Click Through to Amazon... Allowing You to Grab Your Share of the 107 Billion in Amazon Yearly Sales.You'll find out exaclty how I get over 85% of my visitors to click my links and go to Amazon eager to buy!Hitting LARGE paydays with Amazon is one of the most simplest ways to make money online that there is. With the Power of Bing Ads and my 85% Click Through System that yes, really does get that much you'll be able to start generating your own online income machine.The BEST part about partnering with Amazon...there is NO SELLING needed at all. You just need visitors and a way to get most of them to click and go to Amazon ready to buy, which I show you EXACTLY how to do.

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Amazon Associates: 7 Steps to Earning $2,000 per Month through the Amazon Affiliate Program in Less than 20 Hours a Week! (Amazon Associates - Amazon Associates ... for Beginners - Niche Website - Amazon)
Amazon Associates: 7 Steps to Earning $2,000 per Month through the Amazon Affiliate Program in Less than 20 Hours a Week! (Amazon Associates - Amazon Associates ... for Beginners - Niche Website - Amazon)
“Amazon Associates -7 Steps to Earning $2,000 per Month through the Amazon Affiliate Program in Less than 20 Hours a Week!”“ “A priceless guide to earning $2,000 per month in just seven steps” ““Learn the money generating tools of the Amazon Affiliate Program“Amazon associates give a step by step guide guarantee on how you can enrich yourself through the internet. The internet seems to be a treasure island with a known map passing through the Amazon affiliate program. The importance of having a website or building one is a cover page in the guide just to quench your thirst. Building a website seems too technical in definition, but when spread in broad daylight becomes an obvious clue. You as a user is able to turn your interests into a money making machine. You will learn where to lay your trust while participating in the game of enrichment and where not to lay your head. The Amazon associates will help you set up an account through a guide in the book. When it comes to product selection in the market, there is no better way to know and understand the product you want through our product evaluation techniques.The tips and tricks used by Amazon to drive its success are a basis on a platform that only you will find an access. The stakes of driving traffic through your site, are also an assessment here. Web traffic is everything when it comes to conquering the internet jungle and this one on one guide will help you assess the necessary tools required for you to prevail. Being an Amazon associate is nothing like being in a distinct social class and we will clarify the issue to your satisfaction. You are finally able to smile through revenues and commissions as you seal your deals.“Why You Must Have This Book! “>In this book you will learn the richness of website building.>. This book will teach you how easy it is to set up a website as a money making tool.>In this book you will learn whom to trust and whom to ignore when inside affiliate programs.>.This book will guide you on how to set up an account through the Amazon associates.>This book will teach you the tips and tricks of product selection through Amazon Associates.>In this book you will learn what it takes to direct traffic to your website for easy income.>This book will help you to understand the importance of having enough traffic on your site.> This book will teach you the required tools and tricks of being an Amazon associate.>This book will give you the concepts of getting commissions and revenues through the internet“What you’ll discover from “Amazon Affiliate Program” “* The internet is a goldmine that you are soon to discover.* Website building can not only be a money generator, but also a hobby as an added advantage.* The enrichment of commissions and revenues through affiliate programs.* How to be an expert handler and analyst of products through the Amazon Affiliate program.* The benefits of knowing Amazon Affiliate Programs.* Amazon’s untold secrets of success.* The goldmine you never thought existed.Want to Know More? Hurry! For a limited time you can download “AMAZON ASSOCIATES GUIDE TO MAKING $2,000 PER MONTH IN JUST SEVEN STEPS" for a special discounted price of only $2.99 Download Your Copy Right Now! Just Scroll to the top of the page and select the Buy Button.————— TAGS: Amazon Associates, Amazon Affiliate Program, Affiliate Marketing, Affiliate Marketing for Beginners, Niche Websites, Making Money online, Work from home job

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Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot. (Business and Money Book 1)
Affiliate Marketing: Learn How to Make $10,000+ Each Month on Autopilot. (Business and Money Book 1)
Are you looking for an online business that you can start today? Do you feel like no matter how hard you try - you never seem to make money online? If so, read on..Affiliate Marketing (as a method of earning money through the Internet) has been around for more than two decades and people are still using the same model today as 20 years ago.This book will teach you everything you need to know about affiliate marketing. It discusses how it all started and evolved to the multi-billion dollar industry that it is today. (Read on to learn how to get this kindle book FREE!)In this book, we will discuss how you can get your slice of the affiliate marketing pie. You will learn how you can start with this business and build your affiliate marketing assets from scratch. You will also learn how to develop content and drive massive amounts of traffic to them through organic (free) and paid methods.Lastly, we talk in depth about the different strategies on how you can become successful as an Internet marketer. With the help of this book, you will be on your way to earn a six-figure monthly income.Start building your affiliate marketing empire today!How this book will help youWhether you know absolutely nothing about Affiliate Marketing or you already understand the fundamentals, this book will assist you immensely. In this book, laid out in clear, step-by-step and easy to understand fashion, you will:Discover what Affiliate Marketing is all about.Discover how to choose the right niche to be inDiscover the top 20 Affiliate Marketing programsDiscover how to effectively build an email listDiscover how to choose the best Affiliate Marketing ProgramDiscover how to use Social Media Platforms For Affiliate MarketingDiscover the difference between Low Ticket vs High Ticket Affiliate MarketingDiscover some of the highest paying Affiliate Marketing program there is todayDiscover Common Affiliate Marketing Mistakes people make and how to avoid themDiscover top secret Affiliate Marketing Strategies that can double or triple your earningsIf you correctly implement the advise in this book, you can make commissions of up to $10,000 (or more) per month in extra income.WITHOUT creating your own productsWITHOUT any business or management experienceWITHOUT too much start up capital or investorsWITHOUT dealing with customers, returns, or fulfillmentWITHOUT building websitesWITHOUT selling anything over the phone or in personWITHOUT any computer skills at allWITHOUT leaving the comfort of your own homePLUS, BONUS MATERIALS: the first few pages of this book will show you how to download the Traffic Optimization Book for free. Futhermore, because this book is enrolled in Kindle Matchbook Program, the kindle edition of this book will be available to you for free when you purchase the paperback version from Amazon.com. The 4+ hour Audiobook is available for FREE on Amazon or Audible.comIf you're ready to take charge of your financial future, grab your copy of Affiliate Marketing today! Start taking control of your life by learning how to build a profitable Affiliate Marketing portfolio that’ll take care of you and your loved ones.Scroll to the top of the page and click the "BUY NOW" button!

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