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Disney Movies Anywhere is a digital film locker for Disney, Pixar, Marvel, and Star Wars-branded films in the United States. It allows for the storage of digital movie rights via purchases from providers such as iTunes, Google Play, Vudu, Microsoft, Amazon Video, and Verizon Fios. Rights to titles can also be added via redemption of Disney Movies Rewards "Magic/Action Codes" from select titles that provide either a digital HD download or digital copy. The service allows consumers to redeem films produced by Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Disneynature, and Lucasfilm, all owned by the Walt Disney Studios. Disney Movies Anywhere allows streaming of content over the web or mobile apps, along with access to the title through the linked accounts in participating providers. It is powered by a proprietary digital rights system called KeyChest.Contents
Disney Movies Anywhere originally launched in February 2014, as an iOS app that allows users to link Disney films purchased on iTunes Store into a unified library with digital copies of Disney films purchased on physical media, so that they can be streamed or downloaded, access to other content such as interviews and behind-the-scenes footage, and integration with the Disney Movie Rewards program. This integration is achieved by linking a user's Apple ID] with a Disney account. Walt Disney Studios CTO Jamie Voris explained that the app was designed to provide a "rich, interactive experience" around its content as an alternative to "utilitarian" online stores, and that Disney planned to seek additional retail partners for the service in the future. The DMA platform is based on a framework developed by Disney known as KeyChest, which allows content purchases via digital distribution platforms to be queried and used to build a centralized library,
In November 2014, support for Google Play Movies & TV and Vudu was added. In September 2015, support for Amazon Video and Microsoft Movies & TV was added, and DMA apps for Android TV and Roku were also released. In September 2017, Microsoft Movies & TV ceased support for DMA, with future purchases no longer automatically accessible through the linked library.
On October 10, 2017, it was announced that the platform would expand to include non-Disney studios under the name Movies Anywhere, with 20th Century Fox, Sony Pictures, Universal Pictures, and Warner Bros. serving as initial partners, and Lionsgate and Paramount Pictures expressing interest. The Verge felt that the Movies Anywhere platform "appears to be the common-sense solution consumers should have had years ago", and that it could be used to replace the commercially-unsuccessful UltraViolet platform backed by the majority of studios besides Disney.Disney Movies Anywhere digital retailers Comparison of streaming providers Resolution UltraViolet SD (480p) HD (720p) HD (1080p) Amazon Video Apple iTunes Google Play Microsoft Movies & TV Walmart VUDU Verizon Fios
Other streaming providers not currently supported by Disney Movies Anywhere include blinkbox, Cineplex Entertainment, JB Hi-Fi, Fandango Now, Kaleidescape and Nolim Films.KeyChest KeyChest Owner The Walt Disney Company Introduced 2010; 7 years ago (2010)
KeyChest is the architecture behind the Disney Movies Anywhere website and mobile apps. A centrally managed KeyChest server allows streaming access to the content. Purchasing content, either online or through physical media, creates a unique key stored in a digital rights locker that unlocks the ability to stream the content to any electronic device capable of playing it. Because the actual content remains on the servers as opposed to being downloaded and played locally, the manufacturers retain control of access to the files. The service stores the user's movie license in a digital library that is linked to the user's Apple iTunes, Google Play, Vudu, Microsoft, or Amazon.com accounts, and Disney Movies Rewards accounts, much like the linkage requirement of UltraViolet.Reception
The technology has been praised for its potential to improve consumer convenience, but has attracted criticism for enabling further use of digital rights management.Obstacles
There are a number of potential obstacles to implementation. Studios, retailers and service providers will be the ultimate deciding factor when it comes to pricing the extra flexibility KeyChest promises to provide which could ultimately mean higher prices for features that some people may not specifically be interested in. In addition, attracting studios seems to be a challenging endeavour for Disney even though their approach says to be using more open standards than the competing UltraViolet system. Which leaves the biggest obstacle being the competing UltraViolet system as a whole which has the support of all the other major Hollywood movie studios with the only exception being the Walt Disney Studios.References