Software Products Inc
Software Products Inc
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Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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$9.42
-$16.53(-64%)



Cracking the PM Interview: How to Land a Product Manager Job in Technology
Cracking the PM Interview: How to Land a Product Manager Job in Technology
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.  Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").CONTENTS: The Product Manager Role What is a PM? Functions of a PM Top Myths about Product Management Project Managers and Program Managers Companies How the PM Role Varies Google Microsoft Apple Facebook Amazon Yahoo Twitter Startups  Getting the Right Experience New Grads Making the Most of Career Fairs Do you need an MBA? Why Technical Experience Matters Transitioning from Engineer to Product Manager Transitioning from Designer to Product Manager Transitioning from Other Roles What Makes a Good Side Project?  Career Advancement Tips and Tricks for Career Advancement Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign Q & A: Brandon Bray, Principal Group Program Manager, Microsoft Q & A: Thomas Arend, International Product Lead, Airbnb Q & A: Johanna Wright, VP at Google Q & A: Lisa Kostova Ogata, VP of Product at Bright.com  Behind the Interview Scenes Google Microsoft Facebook Apple Amazon Yahoo Twitter Dropbox  Resumes The 15 Second Rule The Rules Attributes of a Good PM Resume What to Include  Real Resumes: Before & After Cover Letters Elements of a Good PM Cover Letter The Cover Letter Template A Great Cover Letter  Company Research The Product The Strategy The Culture The Role The Questions  Define Yourself "Tell Me About Yourself" (The Pitch) "Why do you want to work here?" "Why should we hire you?" "Why are you leaving your current job?" "What do you like to do in your spare time?" "Where do you see yourself in five years?" "What are your strengths and weaknesses?" Sample Strengths and Weaknesses  Behavioral Questions Why These Questions Are Asked Preparation Follow-Up Questions Types of Behavioral Questions  Estimation Questions Approach Numbers Cheat Sheet Tips and Tricks Example Interview Sample Questions  Product Questions About the Product Question Type 1: Designing a Product Type 2: Improving a Product Type 3: Favorite Product Preparation Tips and Tricks Sample Questions  Case Questions The Case Question: Consultants vs. PMs What Interviewers Look For Useful Frameworks Product Metrics Interview Questions  Coding Questions Who Needs To Code What You Need To Know How You Are Evaluated How To Approach Developing an Algorithm Additional Questions & Solutions  Appendix Top 1% PMs vs. Top 10% PMs Be a Great Product Leader The Inputs to a Great Product Roadmap How to Hire a Product Manager

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$23.06
-$16.89(-42%)



Product Mastery: From Good to Great Product Ownership
Product Mastery: From Good to Great Product Ownership
Scrum is the most successful framework for agile product development and much has been written about how to follow the Scrum process but the key to success is in the leadership skills of the product owner. Product Mastery explores the traits of the best product owners offering an insight into the difference between good and great product ownership and explaining how the best product owners are DRIVEN to be successful. In a follow up to the hugely successful Scrum Mastery, Geoff Watts shares more enlightening case studies on how to be: Decisive with incomplete information. Ruthless about maximizing value and minimizing risk. Informed about your product’s domain. Versatile in your leadership style. Empowering of project stakeholders. Negotiable while you pursue your vision. This is essential reading for anyone involved in an agile product development effort. Geoff Watts has been a thought leader in the agile development space for many years and his books, training and coaching have helped thousands of teams across the world deliver better products more effectively. Geoff is the author of Scrum Mastery: From Good to Great Servant-Leadership and The Coach’s Casebook: Mastering The Twelve Traits That Trap Us, a winner of the 2016 International Book Awards. "Product Mastery is a great book to read if you want to understand how a great Product Owner works. Whether you are hiring a Product Owner or want to be a great Product Owner, the insights that Geoff Watts shares in this book should be your guide." --Jeff Sutherland, Co-Creator of Scrum and author of Scrum: The Art of Doing Twice The Work in Half the Time “Geoff has done a great job at distilling the soft skills product owners need to succeed. His new book is packed with practical advice to advance your skills and become a truly great product owner.” – Roman Pichler, Author of Strategize and Agile Product Management with Scrum.

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$31.15
-$0.85(-3%)



Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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$8.14
-$5.86(-42%)



Enterprise IoT: Strategies and Best Practices for Connected Products and Services
Enterprise IoT: Strategies and Best Practices for Connected Products and Services
Current hype aside, the Internet of Things will ultimately become as fundamental as the Internet itself, with lots of opportunities and trials along the way. To help you navigate these choppy waters, this practical guide introduces a dedicated methodology for businesses preparing to transition towards IoT-based business models.With a set of best practices based on case study analysis, expert interviews, and the authors’ own experience, the Ignite | IoT Methodology outlined in this book delivers actionable guidelines to assist you with IoT strategy management and project execution. You’ll also find a detailed case study of a project fully developed with this methodology.This book consists of three parts:Illustrative case studies of selected IoT domains, including smart energy, connected vehicles, manufacturing and supply chain management, and smart citiesThe Ignite | IoT Methodology for defining IoT strategy, preparing your organization for IoT adoption, and planning and executing IoT projectsA detailed case study of the IIC Track & Trace testbed, one of the first projects to be fully developed according to the Ignite | IoT Methodology

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$32.34
-$12.65(-28%)



Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
France's Le FabShop has extensive experience testing 3D printers and creating digital models for them. From an articulated Makey Robot to a posable elephant model, Samuel N. Bernier and the rest of Le FabShop's team have created some of the most-printed designs in the 3D printing world. This book uses their work to teach you how to get professional results out of a desktop 3D printer without needing to be trained in design. Through a series of tutorials and case studies, this book gives you the techniques to turn a product idea into a 3D model and a prototype. Focusing on free design software and affordable technologies, the exercises in this book are the perfect boost to any beginner looking to start designing for 3D printing. Designing for the tool and finding a good tool to fit the design--these are at the core of the product designer's job, and these are the tools this book will help you master. Foreword by Carl Bass, Autodesk's CEO, a passionate and prolific Maker. In Design For 3D Printing, you'll:Learn the different 3D printing technologiesChoose the best desktop 3D printerDiscover free 3D modeling softwareBecome familiar with 3D scanning solutionsFind out how to go from a bad to a good 3D source file, one that's ready-to-print

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$12.77
-$7.22(-36%)



The Product Manager's Mobile App Playbook
The Product Manager's Mobile App Playbook
Developing a great mobile app has become the focus of many enterprises in recent years for its ability to create new trends and drive business growth. The big influence of smartphones in general and mobile apps in particular across various industries has paved the way for enterprises to reach success by listening to their customers’ needs and tailoring mobile apps to provide the best solutions for their everyday problems. In this playbook, we’ve compiled thoughts from Apteligent’s experts to answer the three most important questions when it comes to delivering a great mobile app. The sections of this e-book are organized around these questions:1. How to create an aesthetically pleasing and functional design for your app,2. How to create a successful business strategy by monitoring user-centered app metrics,3. How to deliver the best user experience in your app.The content has been well-received by Apteligent customers and has worked wonders for their businesses. The knowledge featured in this playbook will give product managers a detailed understanding of important aspects in the app development process. We would like you to examine these best practices and adjust them to suit your business – your app users will thank you.

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Product Costing Scenarios Made Easy 3.x-4.x
Product Costing Scenarios Made Easy 3.x-4.x
This guide describes cost flows through out various SAP manufacturing processes. Graphical overviews precede the step-by-step analysis of each scenario covered in the guide.

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Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card)
Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card)
Laminated quick reference card showing step-by-step instructions and shortcuts for how to use features of Microsoft Office 2016 (Windows Version) that are common to Word, Excel & PowerPoint. Written with Beezix's trademark focus on clarity, accuracy, and the user's perspective, this guide will be a valuable resource to improve your proficiency in using Microsoft Office 2016. This guide is suitable as a training handout, or simply an easy to use reference guide, for any type of user. Great companion product to Word 2016 (ISBN 978-1939791917); Excel 2016 (ISBN 978-1939791924); PowerPoint 2016 (ISBN 978-1939791931), Introduction Guides.The following topics are covered: The Excel, Word, PowerPoint Start Screen Signing in to an Online Account Using the Ribbon Using the Quick Access Toolbar Using the File Menu: Creating, Opening, Saving, Previewing & Printing Documents Using the Status Bar to Zoom and Change Views Using the Shortcut Menu Undoing/Redoing/Repeating Actions Optimizing for Touch Inserting/Deleting Text Selecting Text, Shapes, or Cells Moving or Copying: Cut, Copy Paste; Drag & Drop Changing Text Font and Size Enhancing Text: Bold, Italic Formatting with the Mini Toolbar Changing AutoCorrect Behavior Adding Pictures Adding SmartArt Working with Windows: Switching between Open Windows, Arranging Multiple Windows Saving a PDF Sending a Document as an E-mail Attachment, PDF or Link File Formats Getting Answers from Tell Me and Smart Lookup Compatibility with Previous VersionsAlso includes a list of keyboard shortcuts common to Word, Excel & PowerPoint.

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$3.00
-$0.60(-17%)



Agile Product Management: Product Backlog: 21 Tips To Capture and Manage Requirements with Scrum (scrum, scrum master, agile development, agile software development)
Agile Product Management: Product Backlog: 21 Tips To Capture and Manage Requirements with Scrum (scrum, scrum master, agile development, agile software development)
Product Management Just Got Easier In this class, you will be given a multitude of proven tips to manage your requirements with a product backlog as part of an agile scrum team. I know you will get value from this class as it gives you a full introduction to the concept of the product backlog. I then walk you step by step through the steps involved in managing a backlog. Following this, I give you tips for improving product backlog management and requirements management in your team or business from the ground up. Along the way, I give you plenty of examples and give you best practices for product backlog management within agile scrum. In this class, you will learn: A brief recap of agile and scrum principles What is a product backlog and how is it different from traditional requirements documents How to create a product backlog from a product from vision What user stories are and how they are simpler for managing requirements Concise techniques for improving your product backlog management So let’s get started and let me teach you how to improve product backlog management. Table of Contents Introduction Section 1: Introducing- Agile scrum What is Agile Scrum? Section 2: Introducing Product Backlog & User Stories Product Backlog Walkthrough: How To Create A Product Backlog From A Product Vision Section 3: Product Backlog Management Step 1: Convert All Ideas into User Stories Step 2 - Prioritization Step 3 -Estimate The Product Backlog Step 4 - Refining and Grooming Your Product Backlog Tips & Strategies Tip #1: PO Should Know That He/She Will Be Expected To Present Enough Work That Can Last About Two Sprints Beyond The Current Sprint During All The Backlog Refinement Sessions For The Current Sprint Tip #2: Avoid Scheduling Backlog Refinement During The First Or Last 20% Of The Sprint Tip #3: The Backlog Items Must Be Fine Grained And Properly Understood By The PO For This Meeting To Flow Well. Define Initial Set Of Acceptance Tests Before The Meeting Occurs Tip #4: Treat Every Backlog Refinement Meeting Just Like The Beginning Of Sprint Planning Meeting Tip#5: Everyone Should Understand That Estimates Are Provisional Until A User Story Is Accepted Into A Sprint Tip #6: Strive To Optimize Your Time During The Meeting Tip #7: Remember That Backlog Items Are Actually A Collaboration Between The PO And The Team Tip #8: Keep Your Eye On The Goals Of The Meeting Tip #9: Get Volunteers For Action Items For Any Unknowns Or Big Risks Tip #10: You’re Definitely Free To Split User Stories During This Meeting Tip #11: Everyone Should Understand That Product Backlog Order Is Provisional Until A User Story Has Been Accepted Into A Sprint Tip #12: Be Brave To Discuss A Couple Of Items Farther Down The Backlog Tip #13: Let The Dev Team Review The User Stories To Be Discussed About 24 Hours Before The Refinement Session Tip #14: Have A Mini Backlog Refinement Prior To Holding The Backlog Refinement For The Full Team Tip #15: Track Progress Using Release Burndown Charts Tip #16: Feel Free To Introduce Late Breaking User Stories. As You Do That, Strive To Minimize Them But Also Embrace Them As And When They Happen Tip #17: Use One Issue Tracker and One Backlog! Tip #18: Watch Out For Too Many Changes And Limit Your Scope Tip #19: Ensure To Experiment With The Amount Of Refinement, Which Your Team Does Tip #20: Ensure To Retrospect, Inspect And Then Adapt Tip #21: Transparentize, Prioritize And Stick To The Product Vision Conclusion Resources Preview of ‘The Scrum Master Mega Pack’ Scroll Up To The Top Of The Page And Click The Orange "Buy Now" or "Read For Free" Icon On The Right Side!

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$17.08
-$0.89(-5%)


 
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