Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
$10.45How to License Your Million Dollar Idea: Cash In On Your Inventions, New Product Ideas, Software, Web Business Ideas, And More
The classic guide to cashing in on your million-dollar idea Whether you've invented a great new product, or you have an idea for an app, an online business, or a reality show, How to License Your Million Dollar Idea delivers the information you need to snag a great licensing deal. Now in its third edition, this book has become the go-to source for budding inventors and entrepreneurs who have great ideas and want to cash in on them without putting themselves in financial risk. Licensing is the way to make that happen and this book explains exactly how it's done. You'll get tested advice on how to protect your ideas and find a licensee for new products, apps, TV game shows, websites, software, and more. You'll also learn how to develop your creative thinking skills and objectively evaluate your ideas. Explains how to protect your new idea with or without patents and copyrights Directs you in finding the perfect person at the right company and on how to prepare a presentation that gets you to a "yes" Reviews sample licensing contracts to help you understand what your creativity and achievement entitles you to You'll also read accounts from profitable inventors on their own goof-ups and brilliant moves along their paths to success.
$13.61Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.
$5.53Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
France's Le FabShop has extensive experience testing 3D printers and creating digital models for them. From an articulated Makey Robot to a posable elephant model, Samuel N. Bernier and the rest of Le FabShop's team have created some of the most-printed designs in the 3D printing world. This book uses their work to teach you how to get professional results out of a desktop 3D printer without needing to be trained in design. Through a series of tutorials and case studies, this book gives you the techniques to turn a product idea into a 3D model and a prototype. Focusing on free design software and affordable technologies, the exercises in this book are the perfect boost to any beginner looking to start designing for 3D printing. Designing for the tool and finding a good tool to fit the design--these are at the core of the product designer's job, and these are the tools this book will help you master. Foreword by Carl Bass, Autodesk's CEO, a passionate and prolific Maker. In Design For 3D Printing, you'll:Learn the different 3D printing technologiesChoose the best desktop 3D printerDiscover free 3D modeling softwareBecome familiar with 3D scanning solutionsFind out how to go from a bad to a good 3D source file, one that's ready-to-print
$10.72More About Software Requirements: Thorny Issues and Practical Advice (Developer Best Practices)
No matter how much instruction you've had on managing software requirements, there's no substitute for experience. Too often, lessons about requirements engineering processes lack the no-nonsense guidance that supports real-world solutions. Complementing the best practices presented in his book, Software Requirements, Second Edition, requirements engineering authority Karl Wiegers tackles even more of the real issues head-on in this book. With straightforward, professional advice and practical solutions based on actual project experiences, this book answers many of the tough questions raised by industry professionals. From strategies for estimating and working with customers to the nuts and bolts of documenting requirements, this essential companion gives developers, analysts, and managers the cosmic truths that apply to virtually every software development project. Discover how to:Make the business case for investing in better requirements practices Generate estimates using three specific techniques Conduct inquiries to elicit meaningful business and user requirements Clearly document project scope Implement use cases, scenarios, and user stories effectively Improve inspections and peer reviews Write requirements that avoid ambiguity
$8.63Discover to Deliver: Agile Product Planning and Analysis
Discover to Deliver: Agile Product Planning and Analysis is a practical guide for rapidly discovering product needs in your lean/agile project. Ellen Gottesdiener and Mary Gorman, leading agile practitioners and consultants, share key concepts, practices, examples, a case study, tips, and powerful planning and analysis tools.
This book is for professionals who need to collaboratively conceive, deliver and support software products and systems. You'll learn how to continually discover and deliver high-value products.
Gottesdiener and Gorman introduce a visual language and employ navigation aids to engage readers. The case study is woven throughout the discussion of concepts and detailed practices and is the subject of 80 examples. The "Structured Conversation" section details how to explore and evaluate each of the 7 Product Dimensions, an analysis framework designed to streamline planning and development. The "Adapting Your Practices" section offers ways to calibrate and adjust planning and analysis for a variety of contexts. Some 41 essential tools and techniques are explained and illustrated with case study examples.
See how to: Rapidly discover product needs to deliver valued results; Engage stakeholders to enable shared understanding of product needs; Collaborate continually to discover and deliver an evolving product; Holistically analyze requirements using the 7 Product Dimensions; Guide planning with the Business Value Model; Use structured conversations to make value-based decisions about product options and allocate them to planning horizons.
Whatever type of software product or system you build, whatever your area of expertise-product or project management and leadership; business analysis; development, testing and quality assurance; or business management-Discover to Deliver explains essential practices you can use in your daily work as you collaborate to rapidly discover product needs and deliver valued results.Software Architecture in Practice (2nd Edition)
This award-winning book, substantially updated to reflect the latest developments in the field, introduces the concepts and best practices of software architecture--how a software system is structured and how that system's elements are meant to interact. Distinct from the details of implementation, algorithm, and data representation, an architecture holds the key to achieving system quality, is a reusable asset that can be applied to subsequent systems, and is crucial to a software organization's business strategy. Drawing on their own extensive experience, the authors cover the essential technical topics for designing, specifying, and validating a system. They also emphasize the importance of the business context in which large systems are designed. Their aim is to present software architecture in a real-world setting, reflecting both the opportunities and constraints that companies encounter. To that end, case studies that describe successful architectures illustrate key points of both technical and organizational discussions. Topics new to this edition include: Architecture design and analysis, including the Architecture Tradeoff Analysis Method (ATAM) Capturing quality requirements and achieving them through quality scenarios and tactics Using architecture reconstruction to recover undocumented architectures Documenting architectures using the Unified Modeling Language (UML) New case studies, including Web-based examples and a wireless Enterprise JavaBeans™ (EJB) system designed to support wearable computers The financial aspects of architectures, including use of the Cost Benefit Analysis Method (CBAM) to make decisions If you design, develop, or manage the building of large software systems (or plan to do so), or if you are interested in acquiring such systems for your corporation or government agency, use Software Architecture in Practice, Second Edition, to get up to speed on the current state of software architecture.
$2.98Software Requirement Patterns (Developer Best Practices)
Learn proven, real-world techniques for specifying software requirements with this practical reference. It details 30 requirement “patterns” offering realistic examples for situation-specific guidance for building effective software requirements. Each pattern explains what a requirement needs to convey, offers potential questions to ask, points out potential pitfalls, suggests extra requirements, and other advice. This book also provides guidance on how to write other kinds of information that belong in a requirements specification, such as assumptions, a glossary, and document history and references, and how to structure a requirements specification. A disturbing proportion of computer systems are judged to be inadequate; many are not even delivered; more are late or over budget. Studies consistently show one of the single biggest causes is poorly defined requirements: not properly defining what a system is for and what it’s supposed to do. Even a modest contribution to improving requirements offers the prospect of saving businesses part of a large sum of wasted investment. This guide emphasizes this important requirement need—determining what a software system needs to do before spending time on development. Expertly written, this book details solutions that have worked in the past, with guidance for modifying patterns to fit individual needs—giving developers the valuable advice they need for building effective software requirements
$20.00TurboTax Deluxe 2016 Tax Software Federal & State + Fed Efile PC/MAC Disc [Amazon Exclusive]
Get your taxes done right with TurboTax 2016 TurboTax is tailored to your unique situation-it will search for the deductions and credits you deserve, so you're confident you'll get your maximum refund TurboTax coaches you every step of the way and double checks your return as you go to handle even the toughest tax situations, so you can be confident you're getting every dollar you deserve. Every year it gets even easier. As a returning customer, TurboTax will automatically transfer last year's data to help ensure accuracy and save you time Up-to-date with the latest tax & healthcare-related laws-so you can be confident your taxes will be done right. Help along the way-get answers to your product questions, so you won't get stuck Your information is safeguarded - TurboTax uses encryption technology, so your tax data is protected while it's e-filed to IRS and state agencies