Software Products Inc
Software Products Inc
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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$11.19
-$16.81(-60%)



Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
#1 NEW YORK TIMES BESTSELLERIf you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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$16.24
-$11.76(-42%)



Code: The Hidden Language of Computer Hardware and Software
Code: The Hidden Language of Computer Hardware and Software
What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

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$15.37
-$14.62(-49%)



Code Complete: A Practical Handbook of Software Construction, Second Edition
Code Complete: A Practical Handbook of Software Construction, Second Edition
Widely considered one of the best practical guides to programming, Steve McConnell’s original CODE COMPLETE has been helping developers write better software for more than a decade. Now this classic book has been fully updated and revised with leading-edge practices—and hundreds of new code samples—illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking—and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor—or evolve—code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project

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$28.08
-$26.91(-49%)



Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
A Primer on the Future of PR, Marketing and AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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$9.32
-$4.68(-33%)



User Story Mapping: Discover the Whole Story, Build the Right Product
User Story Mapping: Discover the Whole Story, Build the Right Product
User story mapping is a valuable tool for software development, once you understand why and how to use it. This insightful book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in the enthusiasm for individual product features.Author Jeff Patton shows you how changeable story maps enable your team to hold better conversations about the project throughout the development process. Your team will learn to come away with a shared understanding of what you’re attempting to build and why.Get a high-level view of story mapping, with an exercise to learn key concepts quicklyUnderstand how stories really work, and how they come to life in Agile and Lean projectsDive into a story’s lifecycle, starting with opportunities and moving deeper into discoveryPrepare your stories, pay attention while they’re built, and learn from those you convert to working software

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$24.55
-$10.44(-30%)



Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
Design for 3D Printing: Scanning, Creating, Editing, Remixing, and Making in Three Dimensions
France's Le FabShop has extensive experience testing 3D printers and creating digital models for them. From an articulated Makey Robot to a posable elephant model, Samuel N. Bernier and the rest of Le FabShop's team have created some of the most-printed designs in the 3D printing world. This book uses their work to teach you how to get professional results out of a desktop 3D printer without needing to be trained in design. Through a series of tutorials and case studies, this book gives you the techniques to turn a product idea into a 3D model and a prototype. Focusing on free design software and affordable technologies, the exercises in this book are the perfect boost to any beginner looking to start designing for 3D printing. Designing for the tool and finding a good tool to fit the design--these are at the core of the product designer's job, and these are the tools this book will help you master. Foreword by Carl Bass, Autodesk's CEO, a passionate and prolific Maker. In Design For 3D Printing, you'll:Learn the different 3D printing technologiesChoose the best desktop 3D printerDiscover free 3D modeling softwareBecome familiar with 3D scanning solutionsFind out how to go from a bad to a good 3D source file, one that's ready-to-print

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$12.08
-$7.91(-40%)



CNC Programming Handbook, Third Edition
CNC Programming Handbook, Third Edition
Over its first two editions, this best-selling book has become the de facto standard for training and reference material at all levels of CNC programming. Used in hundreds of educational institutions around the world as the primary text for CNC courses, and used daily by many in-field CNC programmers and machine operators, this book literally defines CNC programming. Written with careful attention to detail, there are no compromises. Many of the changes in this new Third Edition are the direct result of comments and suggestions received from many CNC professionals in the field. This extraordinarily comprehensive work continues to be packed with over one thousand illustrations, tables, formulas, tips, shortcuts, and practical examples.The enclosed CD-ROM now contains a fully functional 15-day shareware version of CNC tool path editor/simulator, NCPlot™. This powerful, easy-to-learn software includes an amazing array of features, many not found in competitive products. NCPlot offers an unmatched combination of simplicity of use and richness of features. Support for many advanced control options is standard, including a macro interpreter that simulates Fanuc and similar macro programs.The CD-ROM also offers many training exercises based on individual chapters, along with solutions and detailed explanations. Special programming and machining examples are provided as well, in form of complete machine files, useful as actual programming resources. Virtually all files use Adobe PDF format and are set to high resolution printing. FEATURESFully functional shareware version of CNC toolpath simulator/editor, NCPlot(TM), included on the CD-ROM. This powerful software includes an amazing array of features, including those not found in competitive products. Support for many advanced features is standard, and the included macro interpreter can simulate Fanuc and compatible macro toolpath programsDetailed section on CNC lathes with live tooling, including examplesImage files of many actual parts, used as examplesMore programming examples (both in printed text and on the CD-ROM)Optimized for the latest Fanuc and related control systemsAdditional formulas, calculations and handy reference materialFourth axis programming (indexing and rotary)CD-ROM based projects, including several as interactive PDF formsImproved index for better search of topics

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$62.97
-$16.98(-21%)



Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics
Learning Web Design: A Beginner's Guide to HTML, CSS, JavaScript, and Web Graphics
Do you want to build web pages, but have no previous experience? This friendly guide is the perfect place to start. You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

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$23.88
-$26.11(-52%)



How to Transform Your Ideas into Software Products: A Step-by-Step Guide for Validating Your Ideas and Bringing Them to Life!
How to Transform Your Ideas into Software Products: A Step-by-Step Guide for Validating Your Ideas and Bringing Them to Life!
Create products people will pay for before they're even built. You have an idea in your head. Maybe even more than one! But you're stuck simmering on it because you just don't know if it's the right one to pursue. You're wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do...nothing. But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product...and you made money from it? Poornima Vijayashanker has founded three startups and personally guided 100+ people who have launched products that make six and seven figures per year. Everyone started with varying levels of technical and business know-how - or none at all - but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right road map in front of you, you can launch a winning software product, too. "But I don't know how to code or run a business." The tangled world of startups and software development is intimidating and hard to navigate. To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They'll eventually run out of cash to keep paying rent and developing and will need to figure out whether to get investors, apply to an accelerator, or bootstrap. Trial and error takes years of research, setbacks, and heartache...not to mention a lot of money. You could go to design school, teach yourself how to code in the off hours, and spend thousands of dollars testing marketing campaigns. Or you could follow a proven guide for turning your ideas into successful products (and even six- to seven-figure businesses). This book will teach you how to: Validate your idea before you spend time and money on it. Talk to prospective customers without feeling awkward or pushy. Leave competitors in the dust with good design and positioning. Save time and heartache by building only the features people will actually use. Hire talented people to build your product for you. Get more paying customers with scrappy marketing strategies. Find money to fund your business. This guide includes time-tested strategies and tools that entrepreneurs love.

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$14.95


 
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