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Measuring the effectiveness of your travel & tourism organization’s PR and social media programs is now a whole lot easier (and more accurate). Are you on board?This tutorial is specifically designed to provide travel and tourism marketers with tools, tips, and best practices for measuring their marketing communications. This package, as all Paine Publishing packages, is written by measurement guru Katie Paine.It includes the following 4 sections:1. Your Ticket to Success: Measure What Matters in Travel & Tourism (includes Paine's famous 6 steps of measurement adapted for the industry)2. Measuring Travel & Tourism PR: 3 Real-Life Case studies (includes New Hampshire Grand's calculation of the value of its efforts, putting a value on the state Presidential primary, and how to value a visit from the President -- all without using AVEs)3. How to Leave AVEs Behind: 4 Ways to Accurately Calculate the Value of Travel & Tourism Events (includes increase in awareness, increase in engagement with website, using an influence quality score, and ROI calculations)4. Travel & Tourism Measurement Checklist and Flowchart (includes a step-by-step guide, beginning with how to define objectives and ending with how to analyze and report your results)Hello-Mobile Flip PU Leather Travel Passport Wallet Case with Flight Ticket Slots // M00138065 Bird Barcelona Port Seagull Barcelona // Universal passport leather cover
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