Flowers Delivery
Flowers Delivery
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Flower delivery
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers

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Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web.

Contents
  • 1 Floral wire service intermediaries
    • 1.1 History
    • 1.2 Operations
    • 1.3 Florists attitudes
    • 1.4 Major companies
  • 2 Cooperative efforts
  • 3 Types of service
    • 3.1 Local florist
    • 3.2 Order broker
    • 3.3 Relay florist
    • 3.4 Courier delivery
  • 4 See also
  • 5 References
Floral wire service intermediaries

A floral wire service, also known as a flower relay service is a company established primarily to facilitate order exchange and fulfillment between local florists and/or third-party sales agents of floral products. Floral wire services offer proprietary networks, clearing house services and operate as affiliate marketing sources.

History

The first floral wire service, established by a group of 15 US florists in 1910, was Florists' Telegraph Delivery Service (FTD). The group was formed as a cooperative and was mutually owned by its members. Members exchanged orders via telegraph messages and hence the name 'wire service' was used to identify the order exchange business model. In 1965, with the introduction of international order sending, FTD changed its name to Florists' Transworld Delivery.

In the 1920s, a group of British florists formed a similar 'Flowers by Wire' group. This group, also a business cooperative and affiliated with FTD, began operating under the name Interflora in 1953. By the 1970s, most European countries had their own Interflora units.

In addition to the cooperatives, independently owned and operated for-profit companies built their own proprietary networks including Teleflora and 1-800-Flowers with their BloomNet division.

Operations

Similar to travel agents, wire service affiliates' main functions are to act as agents and sell products and services on behalf of local florist suppliers. Unlike other retail businesses, sellers are not required to keep stock on hand. A flower arrangement or other floral gift is not purchased from a supplier unless a customer requests the item. The flowers or other floral gift are supplied to them at a discount. The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is charged to the agent. This is known as the commission. A wire service affiliate selling agent typically earns 20% of the product and local delivery price, plus services charges. Additionally, many florist wire services pay performance rebates to affiliate resellers.

Twenty-four states in the USA have now outlawed geographic misrepresentation[1] by floral product sellers in Yellow Pages and in online advertising.[citation needed]National floral marketplaces such as BloomNation offer an alternative to the wire services.

Florists attitudes

Many traditional retail florists have a deep rooted disdain for modern wire services. This comes from the perception that companies such as FTD and Teleflora take floral orders away from the local business and extract excessive commission.[2]

FTD was formerly a co-op, owned by its member florists. In 1994 the board of directors made the decision to sell the co-op to Perry Capital. The revenue from the sale was disbursed amongst the member florist, more senior florists being paid substantially more than the more junior florists. At this point FTD became a for profit company.

Major companies
  • Bloomex
  • BloomNet
  • Euroflorist
  • FTD
  • Interflora
  • Petals Network
  • Teleflora
  • Teleflorist
Cooperative efforts

Wire services were originally member-owned co-ops, but were privatized. Florists have organized new nonprofit initiatives through a group called Florists for Change with a website RealLocalFlorists.com.[3]

Types of service

Services are broadly divided into four categories:

Local florist

Local florist websites offer arrangements and bouquets for direct delivery in the geographic area physically serviced by their companies' own vans and personnel. This service is also known as "hand delivered" and has the advantage of presenting shoppers with the precise items available for delivery on a same-day basis. Local delivery charges are generally displayed as a separate fee from the price of each product.

Order broker

Order brokers are third-party agents that display arrangement and bouquet product images and then transfer orders to affiliated local florists for fulfillment and hand delivery. Order broker customers pay additional service fees as well as local delivery charges, which are generally included in the price displayed with each product. Orders are sent to local florists for fulfillment via a floral wire service. The advantage of this service is the consolidation of purchases for delivery to multiple locations through a single website. The disadvantage is the customer cannot see or pick the fulfilling florist.

Most florists also offer order brokering services for national and international delivery.

Relay florist

A relay service, often referred to as a relay florist, is a website where a person or organization procures a purchase order between a consumer and itself instead of the order being placed directly with a local florist in the delivery area. The relay service collects payment for the order; however, as the relay service normally cannot fulfill the order itself unless the delivery is local to the location of the relay service, it relays the order and payment to a local florist in the delivery area, minus a commission.

Courier delivery

Courier-delivered flowers (also sometimes called grower-direct or Flowers By Post) are assembled into bunches at the farm or in the warehouse of an importer or distributor; they are then placed in cardboard boxes and shipped direct to the recipient via overnight couriers. The advantage of such a service is that because the flowers are shipped from the farm or importer they can be fresher although temperature fluctuations en route and shipping conditions may negate the benefit.[4] Recipients are responsible to unpack, clean, condition and arrange courier-delivered flowers.

Few companies in fact ship flowers direct to the consumer from the farm. Most online flower retails such as ProFlowers, Interflora, Teleflora, FTD typically function as order gatherers and will work with local florists to have the order delivered.[5]

See also
  • FloristWare POS System
  • Cut flowers
  • Dutch flower bucket
References
  1. ^ "Deceptive Floral Advertising – Look up your lawmaker. Track your lawmaker's votes in Congress., A resource for looking up your representatives in Congress and tracking their votes". congress.org. Retrieved 2015-12-17..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .citation .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-maint{display:none;color:#33aa33;margin-left:0.3em}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  2. ^ Northrup, Laura. "Florists Hate FTD And Teleflora Even More Than Disappointed Girlfriends Do". Consumerist. Retrieved 2016-04-11.
  3. ^ "Local florists fight online middlemen cutting profits". kansas. Retrieved 2016-04-11.
  4. ^ Staby, George and Reid, Michael. "Improving the Cold Chain for Cut Flowers and Potted Plants", California Cut Flower Commission, December 2005.
  5. ^ Thompson, Connie (May 5, 2014). "Plenty of good local florists, but beware ordering flowers online". Retrieved 15 August 2014.


Benchmark Bouquets Signature Roses and Alstroemeria, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Signature Roses and Alstroemeria, With Vase (Fresh Cut Flowers)
What Our Rainforest Alliance Certification MeansLess Water PollutionAll sources of contamination (pesticides and fertilizers, sediment, wastewaters, garbage, and fuels) are controlled.Less Soil ErosionFarms implement soil conservation practices such as planting on contours and maintaining ground cover.Reduced Threats to the Environment and Human HealthDangerous pesticides are prohibited. Agrochemical use is strictly regulated. Farmers use mechanical and biological pest controls to reduce toxicity and quantity of chemicals.Wildlife Habitat is ProtectedAs deforestation is stopped, the banks of rivers are protected with buffer zones, critical ecosystems such as wetlands are protected and forest patches on farms are preserved.Less WasteFarm by-products such as un-marketable foliage are composted and returned to the fields as natural fertilizer. Other wastes, such as plastics, glass, and metals are recycled where possible.Less Water UsedWater conservation measures are applied in washing and packing stations, housing areas, and irrigation.More Efficient Farm ManagementThe certification program helps farmers organize, plan, schedule improvements, implement better practices, identify problems, and monitor progress.Improved Conditions for Farm WorkersEnsure that workers get fair wages, decent housing, clean drinking water, sanitary facilities, and a safe and wholesome work area. Workers and their families have access to schools, health care, transportation, and training. Flower Care TipsView largerTips for Longer Lasting FlowersStart with a clean vaseEmpty Chrysal food into the vaseCheck the back of the sachet and add correct amount of waterRemove leaves below water levelCut 2-3cm off the bottom of the stemsArrange in the vaseTop up if necessaryAvoid draughtAvoid direct sunlightDo not place flowers near fruits, avoid Ethylene damageRemove dead or wilting flowers

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$38.43



Benchmark Bouquets Life is Good Flowers Orange, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Life is Good Flowers Orange, With Vase (Fresh Cut Flowers)
Life is Good is a Lifestyle brand committed to spreading the power of optimism. With your purchase of this bouquet, 10% is donated to the Life is Good Kids Foundation. Since 2011, the Foundation has partnered with leading childcare organizations, supporting the men and women who dedicate their careers to helping children heal from the devastating impact of early childhood trauma.

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Kabloom Exotic Sapphire Orchid Bouquet of Blue Orchids from Thailand with Vase
Kabloom Exotic Sapphire Orchid Bouquet of Blue Orchids from Thailand with Vase
A best seller, these unique long-lasting, sapphire blue-tinted fresh cut dendrobium orchids are both graceful and vibrant making them perfect for any occasion including Valentine's Day, Easter, Mother's Day, Baby Showers, Bridal Showers, Corporate Gifts, and Gifts for the Home. Amazon Prime Members can enjoy free shipping with free next-day delivery.

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Benchmark Bouquets Dozen Rainbow Roses, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Dozen Rainbow Roses, With Vase (Fresh Cut Flowers)
What Our Rainforest Alliance Certification MeansLess Water PollutionAll sources of contamination (pesticides and fertilizers, sediment, wastewaters, garbage, and fuels) are controlled.Less Soil ErosionFarms implement soil conservation practices such as planting on contours and maintaining ground cover.Reduced Threats to the Environment and Human HealthDangerous pesticides are prohibited. Agrochemical use is strictly regulated. Farmers use mechanical and biological pest controls to reduce toxicity and quantity of chemicals.Wildlife Habitat is ProtectedAs deforestation is stopped, the banks of rivers are protected with buffer zones, critical ecosystems such as wetlands are protected and forest patches on farms are preserved.Less WasteFarm by-products such as un-marketable foliage are composted and returned to the fields as natural fertilizer. Other wastes, such as plastics, glass, and metals are recycled where possible.Less Water UsedWater conservation measures are applied in washing and packing stations, housing areas, and irrigation.More Efficient Farm ManagementThe certification program helps farmers organize, plan, schedule improvements, implement better practices, identify problems, and monitor progress.Improved Conditions for Farm WorkersEnsure that workers get fair wages, decent housing, clean drinking water, sanitary facilities, and a safe and wholesome work area. Workers and their families have access to schools, health care, transportation, and training. Flower Care TipsView largerTips for Longer Lasting FlowersStart with a clean vaseEmpty Chrysal food into the vaseCheck the back of the sachet and add correct amount of waterRemove leaves below water levelCut 2-3cm off the bottom of the stemsArrange in the vaseTop up if necessaryAvoid draughtAvoid direct sunlightDo not place flowers near fruits, avoid Ethylene damageRemove dead or wilting flowers

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$35.62



Benchmark Bouquets Big Blooms, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Big Blooms, With Vase (Fresh Cut Flowers)
Send lasting joy with these sensational Big Blooms! Featuring a colorful mix of roses, paired with vibrant stargazer lilies. Our Big Blooms bouquet is an ideal gift for a friend or loved one who deserves something special.

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Benchmark Bouquets Red Roses and White Oriental Lilies, No Vase (Fresh Cut Flowers)
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On your Anniversary or any other special day, say "I Love You"; through the language of flowers. Featuring a marvelous mix of red roses that speaks of "passionate love"; and classic white oriental lilies that says your heart is "true and pure"; This magnificent bouquet represents the true love and unity you share as a couple. Send your sweetie this timeless expression of love that is sure to sweep your special someone of their feet! All roses from our farms are Rainforest Alliance Certified signifying environmental, social and economic responsibility.

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Benchmark Bouquets White Elegance, With Vase (Fresh Cut Flowers)
Benchmark Bouquets White Elegance, With Vase (Fresh Cut Flowers)
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Kabloom Sapphire Red Bouquet of Fresh Red Roses and Exotic Blue Orchids with Vase
Kabloom Sapphire Red Bouquet of Fresh Red Roses and Exotic Blue Orchids with Vase
The best of both worlds, the most popular and best selling blue orchids mixed with everyone's favorite red roses. The five classic red roses mix with a spray of exotic blue orchids for a dramatic touch, then accented with fresh greens. An unforgettable mixed bouquet to show extraordinary love. The fresh cut flower arrangement makes a great gift for Valentine's Day, Birthdays, Anniversaries or a Gift For The Home. Amazon prime members can also enjoy free shipping with free next-day delivery.

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$35.67



Benchmark Bouquets Lavender Roses and White Oriental Lilies, With Vase (Fresh Cut Flowers)
Benchmark Bouquets Lavender Roses and White Oriental Lilies, With Vase (Fresh Cut Flowers)
On the most special of days, show those closest to you how much you think of them through the language of flowers from Benchmark Bouquets. Featuring a marvelous mix of roses and classic white oriental lilies that says your heart is "true and pure," This magnificent bouquet represents the unity you share with the others. All roses from our farms are Rainforest Alliance Certified signifying environmental, social and economic responsibility.

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Send this beautiful stargazer bouquet to friends, family and loved ones and a burst of colors will bloom before their eyes. Shipped in bud form, these vibrant blooms are guaranteed to stay fresh for at least seven days! These beauties are also very fragrant and will brighten up up anyone's day!

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