Seattles Best Coffee
Seattles Best Coffee
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Seattle's Best Coffee
Seattle's Best Coffee LLC is an American coffee retailer and wholesaler based in Seattle, Washington. Since 2003, they have been a subsidiary of American

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Seattle's Best Coffee LLCProduct typeCoffeeOwnerStarbucksCountryUnited StatesRelated brandsFocus BrandsMarketsWorldwidePrevious ownersAFC EnterprisesWebsitewww.seattlesbest.com

Seattle's Best Coffee LLC is an American coffee retailer and wholesaler based in Seattle, Washington. Since 2003, they have been a subsidiary of American coffeehouse chain Starbucks. Seattle's Best Coffee has retail stores and grocery sub-stores in 20 states and provinces and the District of Columbia. Sub-stores can also be found at many other businesses and college campuses, including JCPenney and Subway restaurants.

Seattle's Best Coffee is generally cheaper than that of its parent, and is marketed as more of a working class coffee compared to the upmarket Starbucks.[1][not in citation given]

Contents
  • 1 History
  • 2 Distribution partners
  • 3 See also
  • 4 References
  • 5 External links
History A Seattle's Best coffee shop next to a Starbucks in Lincoln Park, Chicago in 1997

Seattle's Best Coffee began as a combination ice cream and coffee shop called the Wet Whisker in Coupeville on Whidbey Island, northwest of Seattle, Washington in 1969.[2] Founder Jim Stewart purchased green coffee beans from local roasters to be roasted and sold at the Wet Whisker. By the end of the second summer, the shop had roasted and sold nearly 500 pounds (226 kg) of coffee. By the end of the following year, the Vashon Island Wet Whisker was sold, and Jim Stewart, along with his brother Dave, opened another ice cream and coffee store on Pier 70 on Seattle's Waterfront. The shop was called Stewart Brothers Wet Whisker. In 1982, Stewart Brothers Wet Whisker began serving espresso based beverages alongside other coffee products.

In 1983, the name again changed from Stewart Brothers Wet Whisker to Stewart Brothers Coffee. Shortly after, business began to expand, and new shops opened in Bellevue, Washington, and in Seattle's historic Pike Place Market a year later. In 1991, the company was renamed "Seattle's Best Coffee" after winning a local competition. Around 1995, Seattle's Best Coffee was purchased by a group of investors who own Torrefazione Italia. They formed a new company made up of both parties called Seattle Coffee Holdings. In 1997, Seattle Coffee Holdings changed its name to Seattle Coffee Company.

Seattle's Best Coffee at Market! Market! in Metro Manila, Philippines

In 1998, AFC Enterprises purchased Seattle Coffee Holdings and began franchising the Seattle's Best Coffee brand. During AFC Enterprise's ownership, Seattle Coffee Company's Vashon Island roasterie was upgraded and the company's organic coffee line was established. AFC Enterprises sold SBC to Starbucks in July 2003, retaining franchise rights in eleven countries, Hawaii and U.S. military bases.[3]

Starbucks closed the Vashon Island facility October 23, 2003 and moved production to their Kent, Washington roasterie. The historic Vashon Island roasterie building, Jim Stewart's original 1952 roaster, and roastmaster Peter Larsen, while no longer affiliated with SBC or Starbucks, continue operations as "The Vashon Island Coffee Roasterie".

Distribution partners

The Borders bookstore chain signed a contract with Seattle's Best Coffee in 2004 to convert Borders' in-store cafes to Seattle's Best cafes. By 2006, approximately two-thirds of Borders' domestic superstores had completed the Seattle's Best conversion. Seattle's Best parent company Starbucks Corporation has contracted with Borders' competitor Barnes & Noble to sell its products in Barnes & Noble's Cafes. (Borders has since completely shut down due to bankruptcy.) Starbucks also owns and operates locations within Chapters and Indigo Books and Music bookstores in Canada.

Seattle's Best Coffee Cafes are found in larger JCPenney department stores when the company signed a contract in the late 1990s to have in-store cafés in department stores.

Seattle's Best Coffee Cafes and Kiosks can also be found on all 21 ships in the fleet of the cruise line Royal Caribbean International under the name "Latte-Tudes" or "Cafe Promenade". The presence of the Seattle's Best outlets on Royal Caribbean is also tied in with all other free-of-charge coffee items on the ship also being exclusively supplied by SBC. The Oasis class ships also have Starbucks outlet with the regular land price list, SBC is for-free (included in cruise cost)

On February 16, 2010, Burger King announced that they would add Seattle's Best Coffee to their menu in over 7,000 restaurants.[4]

On May 12, 2010, Starbucks announced a rebranding of Seattle's Best Coffee, with a new logo and plans to expand Seattle's Best Coffee distribution from 3,000 locations to 30,000 by the end of the 2010 fiscal year.[5] The rebranding of the Seattle's Best Coffee logo from the detailed, vintage logo to the clinical, generic design for the new mass market was met with much criticism, with the new logo being likened to a label for eye-drops, a blood-bank sign and a gas station logo.[6]

On February 8, 2011, Delta Air Lines and Seattle's Best entered into an agreement to offer Seattle's Best Coffee onboard all domestic, international, and Delta Connection flights beginning March 1, 2011.[7] Since February 2015; however, Delta adjusted its coffee offerings in favor of Seattle’s Best’s parent company Starbucks on all flights. [8]

See also
  • List of coffeehouse chains
  • Coffee portal
  • Seattle portal
  • Companies portal
  • Food portal
References Wikimedia Commons has media related to Seattle's Best Coffee.
  1. ^ Wong, Elaine (May 13, 2010). "Why Starbucks Rebranded Seattle's Best Coffee". Adweek. Retrieved October 30, 2012..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"\"""\"""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  2. ^ ""Wet Whisker" coffee mug pays tribute to Coupeville history - Whidbey Examiner". 26 April 2013. Retrieved 2 March 2017.
  3. ^ "Starbucks to buy Seattle's Best Coffee". seattlepi.com. Retrieved 2017-10-25.
  4. ^ Associated Press (February 16, 2010). "Burger King adds Seattle's Best Coffee to menu". NBCNEWS.com. Retrieved October 30, 2012.
  5. ^ "Seattle's Best Coffee Reinvents Its Business Model And Brand As Part Of Major Growth Strategy". Starbucks Newsroom. May 12, 2010. Archived from the original on January 15, 2013. Retrieved October 30, 2012.
  6. ^ Grunbaum, Rami (May 15, 2010). "Seattle's Best logo makeover not so hot". The Seattle Times. Retrieved February 18, 2012.
  7. ^ "Delta Air Lines and Seattle's Best Coffee Team Up to Serve Freshly Brewed Premium Coffee Onboard All Flights". Starbucks Newsroom. February 8, 2011. Archived from the original on January 15, 2013. Retrieved October 30, 2012.
  8. ^ "Delta now serving Starbucks coffee on all flights". USA TODAY. Retrieved 2018-01-07.
External links
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Fast food and fast casual restaurant chains in the United States
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Starbucks CorporationBoard of Directors
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Former assets
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See also
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Coffee in SeattleCoffee roasters
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  • Seattle's Best Coffee
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  • Last Exit on Brooklyn
  • Monorail Espresso
  • Original Starbucks
  • Top Pot Doughnuts
People
  • David Schomer
  • Howard Schultz
Technology
  • Coffee Equipment Company


Seattle's Best Coffee Breakfast Blend Medium Roast Single Cup Coffee for Keurig Brewers, 6 Boxes of 10 (60 Total K-Cup pods)
Seattle's Best Coffee Breakfast Blend Medium Roast Single Cup Coffee for Keurig Brewers, 6 Boxes of 10 (60 Total K-Cup pods)
Breakfast Blend These beans will brew up a cup that's vibrant and crisp, with smooth citrus notes that give a hint of extra brightness to the morning. Even when it's not sunny. And that's just the first sip. Enjoy. Keurig, K-Cup, Keurig Hot, and the K logo are trademarks of Keurig Green Mountain, Inc., used with permission.

Click Here to view in augmented reality

$31.63
-$10.35(-25%)



Seattle's Best Coffee Portside Blend (Previously Signature Blend No. 3) Medium Roast Ground Coffee, 12-Ounce Bag
Seattle's Best Coffee Portside Blend (Previously Signature Blend No. 3) Medium Roast Ground Coffee, 12-Ounce Bag
Portside Blend–Do you enjoy a hearty and well-rounded cup of easy-going, medium, full-bodied coffee made from a distinctive blend of premium, smooth-roasted beans? A taste that brightens the day and perks up your mood? We thought you might.

Click Here to view in augmented reality

$4.45



Seattle's Best Coffee Post Alley Blend (Previously Signature Blend No. 5) Dark Roast Ground Coffee, 20-Ounce Bag
Seattle's Best Coffee Post Alley Blend (Previously Signature Blend No. 5) Dark Roast Ground Coffee, 20-Ounce Bag
Post Alley Blend–This is a smoky and intense French roast with a wonderfully smooth side. Best enjoyed by pausing for a moment to allow the aromas to stir your senses before taking the first sip.

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$7.48
-$0.50(-6%)



Seattle's Best Ground Coffee Post Alley No.5 Dark Roast Blend Smoky and Intense 12 Ounce Bags (3 Pack)
Seattle's Best Ground Coffee Post Alley No.5 Dark Roast Blend Smoky and Intense 12 Ounce Bags (3 Pack)
Seattle's Best Ground Coffee Dark & Intense Signature Blend No 5, 12oz, Pack of 3

Click Here to view in augmented reality

$16.56
-$7.43(-31%)



Seattle's Best Coffee Portside Blend (Previously Signature Blend No. 3) Medium Roast Ground Coffee, 12-Ounce Bag, 6 Count
Seattle's Best Coffee Portside Blend (Previously Signature Blend No. 3) Medium Roast Ground Coffee, 12-Ounce Bag, 6 Count
Do you enjoy a hearty and well-rounded cup of easy-going, medium, full-bodied coffee made from a distinctive blend of premium, smooth-roasted beans? A taste that brightens the day and perks up your mood? We thought you might.

Click Here to view in augmented reality

$34.14
-$8.43(-20%)



Seattle's Best Level 3, Whole Bean, 12-Ounce Bags (Pack of 3)
Seattle's Best Level 3, Whole Bean, 12-Ounce Bags (Pack of 3)
Seattle's best coffee seattle's best blend, whole bean, 12-ounce bags (pack of 3) offers a captivating aroma, sweet aroma and smooth finish. Our most popular and award-winning coffee.

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$21.99



Seattle's Best Toasted Hazelnut Flavored Ground Coffee, 12-Ounce Bags (Pack of 3)
Seattle's Best Toasted Hazelnut Flavored Ground Coffee, 12-Ounce Bags (Pack of 3)
Hazelnut cream flavored coffee by Seattle's best turn an ordinary cup of coffee into a delicious treat with the creamy, nutty taste of Seattle best coffee hazelnut cream. Take a sip of this tantalizing hazelnut cream flavored coffee and enjoy one of life distinctive pleasures. Made using the finest ingredients, Seattle's best fat-free hazelnut cream coffee is the perfect cup for breakfast, mid-day or dessert.

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$25.81
-$0.13(-1%)



Seattle's Best Coffee Post Alley Blend (Previously Signature Blend No. 5) Dark Roast Ground Coffee, 20-Ounce Bag (Pack of 6)
Seattle's Best Coffee Post Alley Blend (Previously Signature Blend No. 5) Dark Roast Ground Coffee, 20-Ounce Bag (Pack of 6)
How do you say bold roast in French? We don’t know, but with a blend this bold and smooth, we don’t care. With robust, rich flavor roasted to our signature level of smoothness, Signature Series No. 5 is too good not to savor.

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$57.69



Seattle's Best Coffee SEA11008558 Level 3 Best Blend Ground Coffee (Pack of 18)
Seattle's Best Coffee SEA11008558 Level 3 Best Blend Ground Coffee (Pack of 18)
Seattle's Best Coffee SEA11008558 Level 3 Best Blend Ground Coffee (Pack of 18)

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$26.49
-$14.02(-35%)


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