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2003, Gawker was the flagship blog for Denton's Gawker Media. Gawker Media also managed other blogs such as Jezebel, io9, Deadspin and Kotaku. Gawker came

View Wikipedia Article

Gawker Type of site BlogOwner Bryan GoldbergCreated by
  • Nick Denton
  • Elizabeth Spiers
Editor N/AWebsite gawker.comAlexa rank 8,588 (June 2017[update])[1]Commercial YesLaunched 2002[2]Current status Inactive

Gawker was an American blog founded by Nick Denton and Elizabeth Spiers and based in New York City focusing on celebrities and the media industry.[3] The blog promoted itself as "the source for daily Manhattan media news and gossip." According to third-party web analytics provider SimilarWeb, the site had over 23 million visits per month as of 2015.[4] Founded in 2003, Gawker was the flagship blog for Denton's Gawker Media. Gawker Media also managed other blogs such as Jezebel, io9, Deadspin and Kotaku.

Gawker came under scrutiny for posting videos, communications and other content that violated copyrights or the privacy of its owners, or was illegally obtained. In particular, Gawker's publication of a sex tape featuring Hulk Hogan resulted in a $140 million legal judgment against the company. On June 10, 2016, Gawker announced its bankruptcy filing as a direct result of the monetary judgment against the company related to the Hulk Hogan sex tape lawsuit.[5] On August 18, 2016, Gawker Media announced that its flagship blog,, would be ceasing operations the following week. Its other websites were unaffected, and continue to be run by Univision. Founder Nick Denton created the site's final post on August 22, 2016.[6]

On July 12, 2018, Bryan Goldberg, owner of Bustle and Elite Daily, purchased in a bankruptcy auction for less than $1.5 million.[7]

  • 1 History
  • 2 Staff
    • 2.1 Editor In Chief
  • 3 Content
  • 4 Controversies
    • 4.1 Hulk Hogan sex tape
    • 4.2 Outing of Peter Thiel as gay
    • 4.3 Condé Nast executive prostitution claims
    • 4.4 Bankruptcy
    • 4.5 Gawker Stalker
    • 4.6 Tom Cruise video
    • 4.7 Sarah Palin email leak
    • 4.8 Christine O'Donnell
    • 4.9 Chris Lee Craigslist emails
    • 4.10 2010 data breach incident
    • 4.11 2012 Michael Brutsch unmasking
    • 4.12 Intern wage suit
  • 5 References
  • 6 External links
History Play media The Gawker Media newsroom at 210 Elizabeth Street in New York on July 13, 2010.

Gawker was founded by journalist Nick Denton in 2002, after he left the Financial Times.[3] It was originally edited by Elizabeth Spiers.[8] Gawker's official launch was in December 2002.[9] When Spiers left Gawker, she was replaced by Choire Sicha, a former art dealer.[9] Sicha was employed in this position until August 2004, at which point he was replaced by Jessica Coen, and he became editorial director of Gawker Media. Sicha left for the New York Observer six months after his promotion.

Later, in 2005, the editor position was split between two co-editors, and Coen was joined by guest editors from a variety of New York City-based blogs; Matt Haber was engaged as co-editor for several months, and Jesse Oxfeld joined for longer. In July 2006, Oxfeld's contract was not renewed, and Alex Balk was installed. Chris Mohney, formerly of Gridskipper, Gawker Media's travel blog, was hired for the newly created position of managing editor.

On September 28, 2006, Coen announced in a post on Gawker that she would be leaving the site to become deputy online editor at Vanity Fair. Balk shared responsibility for the Gawker site with co-editor Emily Gould. Associate editor Maggie Shnayerson also began writing for the site; she replaced Doree Shafrir, who left in September 2007 for the New York Observer.

In February 2007, Sicha returned from his position at the New York Observer, and replaced Mohney as the managing editor. On September 21, 2007, Gawker announced Balk's departure to edit Radar Magazine's website; he was replaced by Alex Pareene of Wonkette.

The literary journal n+1 published a long piece on the history and future of Gawker, concluding that, "You could say that as Gawker Media grew, from Gawker’s success, Gawker outlived the conditions for its existence".[10]

In 2008, weekend editor Ian Spiegelman quit Gawker because Denton fired his friend Sheila McClear without cause. He made that clear in several comments on the site at the time, also denouncing what he said was its practice of hiring full-time employees as independent contractors in order to avoid paying taxes and employment benefits.[11]

On October 3, 2008, Gawker announced that 19 staff members were being laid off in response to expected economic hardships in the coming months. Most came from sites with low ad revenue.[12]

On November 12, 2008, the company announced selling the popular blog site Consumerist and the folding of Valleywag, with managing editor Owen Thomas being demoted to a columnist on Gawker, and the rest of the staff being laid off. Some members and staff writers complained that owner Nick Denton was looking to sell out all of the Gawker sites while they were still profitable.[13][14]

In December 2009, Denton was nominated for "Media Entrepreneur of the Decade" by Adweek, and Gawker was named "Blog of the Decade" by the advertising trade. Brian Morrissey of Adweek said "Gawker remains the epitome of blogging: provocative, brash, and wildly entertaining".[15]

In February 2010, Denton announced that Gawker was acquiring the "people directory" site, and was hiring that site's editor and publisher, Remy Stern, as the new editor-in-chief of Gawker. Gabriel Snyder, who had been editor-in-chief for the previous 18 months and had greatly increased the site's readership, released a memo saying he was being let go from the job.[16]

In December 2011, A. J. Daulerio, former editor-in-chief of Gawker Media sports site Deadspin, replaced Remy Stern as editor-in-chief at Gawker. The company replaced several other editors, contributing editors, and authors; others left. Richard Lawson went to the Atlantic Wire, a blog of the magazine, The Atlantic Monthly. [17][18]

In 2012, the website changed its focus away from editorial content and toward what its new editor-in-chief A. J. Daulerio called "traffic whoring" and "SEO bomb throws".[19][20] In January 2013 Daulerio reportedly asked for more responsibility over other Gawker Media properties, but after a short time was pushed out by publisher Denton.[21][22] Daulerio was replaced as editor-in-chief by longtime Gawker writer John Cook.[23]

In March 2014, Max Read became the Gawker's editor-in-chief.[24] In April 2014, using internet slang was banned per new writing style guidelines.[25][26][27][28][29][30]

In June 2015, Gawker editorial staff voted to unionize.[31][32] Employees joined the Writers Guild of America. Approximately three-fourths of employees eligible to vote voted in favor of the decision. Gawker staff announced the vote on May 28, 2015.[33]

Following the decision to delete a controversial story in July 2015 (See § Condé Nast executive prostitution claims, below.), Read and Gawker Media executive editor Tommy Craggs resigned in protest. Leah Beckmann, the site's then deputy editor, took over as interim editor in chief.[34] She was replaced in October 2015 by Alex Pareene.

On August 18, 2016, Gawker announced that it would be shutting down following the company's acquisition by Univision Communications.[35] Its other six websites were unaffected and continue to operate under Univision.[36]

Gawker's article archive remains online following its shutdown, and its employees were transferred to the other six websites or elsewhere in Univision.[37]

Staff Editor In Chief Alex Pareene, Gawker's last Editor In Chief. Editor-In-Chief Editor From Editor To Elizabeth Spiers 2003 2003 Choire Sicha 2003 2004 Jessica Coen 2004 2006 Jesse Oxfeld 2005 2006 Alex Balk 2006 2007 Emily Gould 2006 2007 Choire Sicha 2007 2007 Gabriel Snyder 2009 2010 Remy Stern 2010 2011 A.J. Daulerio 2012 2013 John Cook 2013 2014 Max Read 2014 2015 Leah Beckmann 2015 2015 Alex Pareene 2015 2016 Content

Gawker usually published more than 20 posts daily during the week, sometimes reaching 30 posts a day, with limited publishing on the weekends. The site also published content from its sister sites. Gawker's content consisted of celebrity and media industry gossip, critiques of mainstream news outlets, and New York-centric stories. The stories generally came from anonymous tips from media employees, found mistakes and faux pas in news stories caught by readers and other blogs, and original reporting.

On July 3, 2006, when publisher Nick Denton replaced Jesse Oxfeld with Alex Balk, Oxfeld claimed it was an attempt to make the blog more mainstream and less media-focused, ending a tradition of heavy media coverage at Gawker.[38]

Denton announced in a staff memo in November 2015 that the site was switching from covering New York and the media world to focus primarily on politics.[39]

Controversies Hulk Hogan sex tape Main article: Bollea v. Gawker

On October 4, 2012, Daulerio posted a short clip of Hulk Hogan and Heather Clem, the estranged wife of Todd Alan Clem, having sex.[40] Hogan sent Gawker a cease-and-desist order to take the video down, but Denton refused. Denton cited the First Amendment and argued the accompanying commentary had news value. Judge Pamela Campbell issued an injunction ordering Gawker to take down the clip.[41] In April 2013, Gawker wrote, "A judge told us to take down our Hulk Hogan sex tape post. We won't." It also stated that "we are refusing to comply" with the order of the circuit court judge.[42][43]

Gawker's actions have been criticized as hypocritical since they heavily criticized other media outlets and websites for publishing nude pictures of celebrities like Jennifer Lawrence—nude pictures that the celebrities in question had taken of themselves.[44]

Hogan filed a lawsuit against Gawker and Denton for violating his privacy, asking for $100 million in damages; the trial was slated for July 2015.[45] The cost of the lawsuit was partly funded by Peter Thiel,[46] whom Gawker had previously outed in 2007.[47] In January 2016, Gawker Media received its first outside investment by selling a minority stake to Columbus Nova Technology Partners. Denton stated that the deal was reached in part to bolster its financial position in response to the Hogan case.[48]

In March 2016, Hulk Hogan was awarded $140 million in damages by a Florida jury in an invasion of privacy case over Gawker's publication of a sex tape: on March 18, Hogan was awarded $55 million for economic harm and $60 million for emotional distress;[49][50] on March 21, 2016, the jury awarded Hogan a further $25 million in punitive damages.[51] On November 2, Gawker reached a $31 million settlement with Hogan.[52]

Outing of Peter Thiel as gay This section needs expansion. You can help by adding to it. (April 2017)

In 2007, Gawker published an article by Owen Thomas outing Silicon Valley venture capitalist Peter Thiel as gay. This together with a series of articles about his friends and others that he said "ruined people’s lives for no reason" motivated Thiel to fund lawsuits against Gawker by people complaining that their privacy had been invaded, including Hulk Hogan.[53]

Condé Nast executive prostitution claims

On July 16, 2015, Gawker reporter Jordan Sargent posted a story about a gay porn star's alleged text correspondence with a married executive from a competing media company, Condé Nast. The article claimed Condé Nast CFO David Geithner had planned to go to Chicago to meet a male escort, and pay him $2,500 for sex. The article also claimed that after the escort requested Geithner settle the escort's housing dispute, he cancelled the meetup, and the escort went to Gawker to publicize the alleged incident. The post sparked heavy criticism for outing the executive, both within and outside Gawker.[54][55][56] Denton removed the story the next day, after Gawker Media's managing partnership voted 4–2 to remove the post—marking the first time the website had "removed a significant news story for any reason other than factual error or legal settlement."[57] On July 20, 2015, Gawker Media executive editor Tommy Craggs and editor-in-chief Max Read posted their resignations from the company, citing the lack of transparency by and independence from the company's management over the post's removal, rather than the concerns over the post's issues and received criticism, as the cause.[58] Denton offered staff who disagreed with the actions a buyout option, which was accepted by staff including features editor Leah Finnegan and senior editor and writer Caity Weaver.[59] Denton defended the story's writer, Sargent, who remained in his job.

According to The Daily Beast, "a source familiar with the situation said Gawker ultimately paid the subject of the offending article a tidy undisclosed sum in order to avoid another lawsuit." Gawker Media President and General Counsel Heather Dietrick declined to confirm or deny there was a settlement. [60]


On June 10, 2016, Gawker Media and its associated subsidiaries Gawker Sales, Gawker Entertainment, Gawker Technology and Blogwire filed for Chapter 11 bankruptcy in the Southern District of New York, following the loss of the Hogan lawsuit.[61] CNBC also reported that Gawker Media will be put up for auction following the bankruptcy filing.[62]

On August 18, 2016, Gawker Media announced that its flagship blog,, would be ceasing operations the following week.[63] Univision continues to operate Gawker Media's six other websites - Deadspin, Gizmodo, Jalopnik, Jezebel, Kotaku and Lifehacker.[36] On August 22, 2016, Nick Denton wrote the final article for Gawker, titled "How Things Work."[64]

Univision has since deleted all the comments on Gawker articles.[65]

Gawker Stalker

On March 14, 2006, launched Gawker Stalker Maps, a mashup of the site's Gawker Stalker feature and Google Maps.[66] After this Gawker Stalker, originally a weekly roundup of celebrity sightings in New York City submitted by Gawker readers, was frequently updated, and the sightings are displayed on a map. The feature sparked criticism from celebrities and publicists for encouraging stalking. Actor and director George Clooney's representative Stan Rosenfeld described Gawker Stalker as "a dangerous thing". Jessica Coen has said that the map is harmless, that Gawker readers are "for the most part, a very educated, well-meaning bunch", and that "if there is someone really intending to do a celebrity harm, there are much better ways to go about doing that than looking at the Gawker Stalker".[67] On April 6, 2007, Emily Gould appeared on an edition of Larry King Live hosted by talk show host Jimmy Kimmel during a panel discussion titled "Paparazzi: Do they go too far?" and was asked about the Gawker Stalker.[68] Kimmel accused the site of potentially assisting real stalkers, adding that Gould and her website could ultimately be responsible for someone's death. Kimmel continued to claim a lack of veracity in Gawker's published stories, and the potential for libel it presents. At the end of the exchange Gould said that she didn't "think it was OK" for websites to publish false information, after which Kimmel said she should "check your website then."[68] Gawker Stalker was redirected to the list of Gawker stories tagged with "Stalker" and the map is no longer posted online.

Tom Cruise video

On January 15, 2008, Gawker mirrored the Scientology video featuring Tom Cruise from the recently removed posting on YouTube.[69] They soon posted a copyright infringement notice written by lawyers for Scientology.[70] By July 2009, the video had not been removed and no lawsuit was filed.[71]

Sarah Palin email leak

On September 17, 2008, in reporting that pranksters associated with 4chan had hacked the personal e-mail account of Alaska Governor and vice presidential candidate Sarah Palin, Gawker published screenshots of the emails, photos, and address list obtained by the hackers.[72][73] While accessing personal e-mail accounts without authorization constitutes a federal crime, current DOJ interpretation of this statute following the decision in Theofel v. Farey-Jones is that perpetrators may be prosecuted only for reading "unopened" emails.[74] FBI Spokesman Eric Gonzalez in Anchorage, Alaska, confirmed that an investigation was underway.[75]

Christine O'Donnell

On October 28, 2010, Gawker posted an anonymous post entitled, "I Had a One-Night Stand with Christine O'Donnell," discussing an alleged romantic encounter with the Republican nominee for the United States Senate in Delaware. However, according to the writer, O'Donnell only slept naked with the anonymous writer and did not have sex with him.[76] The National Organization for Women condemned the piece as "slut-shaming". NOW's president, Terry O'Neill, stated, "It operates as public sexual harassment. And like all sexual harassment, it targets not only O'Donnell, but all women contemplating stepping into the public sphere."[77] Salon's Justin Elliott criticized the ad hominem nature of the article, tweeting "Today, we are all Christine O'Donnell."[78] reportedly paid in the "low four figures" for the story. Denton defended it, praising its "brilliant packaging." [79]

Chris Lee Craigslist emails

In February 2011, Gawker posted an email exchange between United States Congressman Chris Lee and a woman he had met through a personal ad on Craigslist. The emails included the married Lee describing himself as a divorced lobbyist and a photo of him posing shirtless.[80] Lee resigned his Congressional seat within hours of Gawker's story.[80]

2010 data breach incident

On December 11, 2010, Gawker and Gizmodo were hacked by a group named Gnosis. The hackers gained root access to the Linux-based servers, access to the source code, access to Gawker's custom CMS, databases (including writer and user passwords), Google Apps, and real-time chat logs from Gawker's Campfire instance, in addition to the Twitter accounts of Nick Denton and Gizmodo.[81][82][83] The hacker Group stated that they went after Gawker for their "outright arrogance" and for a previous feud between Gawker and 4chan.[84] Gawker asked all its users to change their passwords[85] and posted an advisory notice as well.[86]

The following day, a database dump of user credentials, chat logs, and source code of the Gawker website were made available on The Pirate Bay, among other BitTorrent trackers.

2012 Michael Brutsch unmasking

On October 12, 2012, Adrian Chen posted an article identifying Reddit moderator Violentacrez as Michael Brutsch.[87][88][89] In the days prior to publication of the story, Reddit's main politics channel, r/politics, and a number of other forums on the site banned Gawker links from their page;[90][91] at one point, Gawker was banned from all of Reddit.[92]

Intern wage suit

Gawker was sued by three former interns in 2013 for failing to pay them for producing revenue-generating content.[93] As of February 2016, the case was still ongoing.[94]

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  94. ^ Bultman, Matthew (February 12, 2016). "Gawker Says 2nd Circ. Intern Change Doesn't Help Wage Row". Law360. Portfolio Media, Inc. 
External links
  • Archived Gawker page from March 8, 2005
  • v
  • t
  • e
Gizmodo Media GroupBlogs
  • Earther
  • Gizmodo
  • Kotaku
  • Jalopnik
  • Lifehacker
  • Deadspin
  • Jezebel
  • Splinter
Merged and closed blogs
  • io9
  • Valleywag
Blogs sold to entities other than Univision
  • Fleshbot
  • Idolator
  • Wonkette
  • Consumerist
  • Univision Communications .mw-parser-output span.small-text{font-size:85%}(Parent)
  • Fusion Media Group (Owner)
  • Kinja (Blog platform)
  • Bollea v. Gawker

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue
Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue
An NPR Book Concierge Best Book of 2018!A stunning story about how power works in the modern age--the book the New York Times called "one helluva page-turner" and The Sunday Times of London celebrated as " astonishing modern media conspiracy that is a fantastic read." Pick up the book everyone is talking about.In 2007, a short blogpost on Valleywag, the Silicon Valley-vertical of Gawker Media, outed PayPal founder and billionaire investor Peter Thiel as gay. Thiel's sexuality had been known to close friends and family, but he didn't consider himself a public figure, and believed the information was private. This post would be the casus belli for a meticulously plotted conspiracy that would end nearly a decade later with a $140 million dollar judgment against Gawker, its bankruptcy and with Nick Denton, Gawker's CEO and founder, out of a job. Only later would the world learn that Gawker's demise was not incidental--it had been masterminded by Thiel.For years, Thiel had searched endlessly for a solution to what he'd come to call the "Gawker Problem." When an unmarked envelope delivered an illegally recorded sex tape of Hogan with his best friend's wife, Gawker had seen the chance for millions of pageviews and to say the things that others were afraid to say. Thiel saw their publication of the tape as the opportunity he was looking for. He would come to pit Hogan against Gawker in a multi-year proxy war through the Florida legal system, while Gawker remained confidently convinced they would prevail as they had over so many other lawsuit--until it was too late. The verdict would stun the world and so would Peter's ultimate unmasking as the man who had set it all in motion. Why had he done this? How had no one discovered it? What would this mean--for the First Amendment? For privacy? For culture?In Holiday's masterful telling of this nearly unbelievable conspiracy, informed by interviews with all the key players, this case transcends the narrative of how one billionaire took down a media empire or the current state of the free press. It's a study in power, strategy, and one of the most wildly ambitious--and successful--secret plots in recent memory.Some will cheer Gawker's destruction and others will lament it, but after reading these pages--and seeing the access the author was given--no one will deny that there is something ruthless and brilliant about Peter Thiel's shocking attempt to shake up the world.

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Gawker: An Oral History (Kindle Single)
Gawker: An Oral History (Kindle Single)
At last, the definitive history of the most infamous, controversial and successful gossip website in the world. Thirteen years after the birth of Gawker in 2002, Nick Denton’s flagship property remains at the forefront of a revolution that modernized American media and resuscitated a fearless tabloid sensibility deemed all but lost after Spy magazine and The Tattler went to magazine heaven. In this extensive oral history of Gawker Media’s news and gossip network, the bloggers, videographers, and reporters who’ve worked for Denton reveal the inner-workings of his media empire — from inter-office romances to rampant attacks on New York’s rich and famous, from its halcyon days as a shoestring operation run out of coffee shops to its current status as a $44 million business. Brian Abrams’ first book, Party Like a President: True Tales of Inebriation, Lechery, and Mischief from the Oval Office (Workman Publishing), was released in February 2015 and earned attention from The Tonight Show Starring Jimmy Fallon, NPR, and Vanity Fair. His Kindle Single, AND NOW...An Oral History of “Late Night with David Letterman,” 1982-1993 became a #1 bestseller in 2014. He is editor-in-chief of the news and culture site Death and Taxes Magazine and lives in New York City. Cover design by Adil Dara.

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Gawker HD TVI Vandal Proof Turret Camera, 1080P EXIR, IP66 Weather Proof, 2.8mm Lens, IR Smart no Ghost Image, DNR OSD, Metal case, DC12V. Hikvision Compatible
Gawker HD TVI Vandal Proof Turret Camera, 1080P EXIR, IP66 Weather Proof, 2.8mm Lens, IR Smart no Ghost Image, DNR OSD, Metal case, DC12V. Hikvision Compatible
Gawker HD TVI Vandal proof turret camera, 1080P EXIR, IP66 Weather proof, 2.8mm lens, IR Smart no ghost image, DNR OSD, White color metal case, DC12V.

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The Gawker Guide to Conquering All Media
The Gawker Guide to Conquering All Media
With the same deliciously biting irreverence and insider dish that's made addictive to millions of readers every month, The Gawker Guide to Conquering All Media serves up a hilarious blueprint for climbing to megawatt power in the media world. While yanking back the curtain on the media elite, The Gawker Guide reveals the secrets of emailing like a mogul, posing for the paparazzi, decoding "agent speak," spotting the next bestseller, landing that holy grail assignment, boosting blog traffic, navigating the six cocktail evening, and all the other weapons readers need to climb high -- and stay there. "I came, I saw, I conquered. With this book, I could've done it quicker." -- Julius Caesar

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Gawker HD TVI Vandal Proof Mini Dome Camera, 1080P, IP66 Weather Proof, 3.6mm Lens, IR Smart no Ghost Image, DNR OSD, White Color Metal case, DC12V.
Gawker HD TVI Vandal Proof Mini Dome Camera, 1080P, IP66 Weather Proof, 3.6mm Lens, IR Smart no Ghost Image, DNR OSD, White Color Metal case, DC12V.
G52WTW-36 comes with 2MP CMOS image sensor, allowing this model to adopt an advanced image processing technology with a Resolution of 1080p. It uses a 3.6 mm vari-focal lens, and its versatile enclosure can be mounted directly. Additional benefits includes ICR, Noise reduction and powerful OSD "On Screen Display" menu which includes sharpness, contrast and color saturation adjustments, multi area BLC, white balance, AE and other functions which ensure clear and bright picture. G52WTW-36 camera also comes with Mirror and other aided functions which make it suitable for various special environments. G52WTW-36 features a three-axis camera and lens positioning system which is capable of a wide variety of pan and tilts angles. IP66 standard robust design makes it suitable for outdoor monitoring system.

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Island of The Gawker
Island of The Gawker
Our heroes are swept away to some weird bay. There are glowy eyed freaks galore and plenty of crazies at this shore.From The Gawker to Drazin the third person talker to an R and Petsy with her zoo and food bar, all make for quite the tale. Some cavemen toilet throne rulers even throw us in jail.All Pat, Cassie and the Cat want is to get back to their shack. But will they survive The Gawker's soul sucking gawk attack? Find out with another tale from Pat Hatt which also features plenty of people from around the blogland mat.

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Gawker G1083PDIR Sony 2.2MP Sensor Dome CCTV Security camera, 1080P HD-TVI/AHD/CVI and CVBS(default) video out switchable, True day&night, IP66 Vandal proof, 2.8-12mm lens, IR Smart, DC12V/AC24V.
Gawker G1083PDIR Sony 2.2MP Sensor Dome CCTV Security camera, 1080P HD-TVI/AHD/CVI and CVBS(default) video out switchable, True day&night, IP66 Vandal proof, 2.8-12mm lens, IR Smart, DC12V/AC24V.
G1083PDIR uses advanced imaging technology from SONY 2.2 CMOS sensor to capture resolution as high as 1080P at 30 frames per second and it outputs analog signal through HD-TVI/AHD/CVI or CVBS/BNC cable. It features 2D/3D adaptive noise reduction. An external button accesses cameras's OSD menu to set Motion Detection, Privacy Zone, Digital Zoom, Digital Picture Correction, Shutter, White Balance, and other imaging features. Additionally, its 2.8-12mm varifocal lens with external zoom and focus allow for flexible placement. With 36 units of IR LEDs it can see at night for up to 100 feet. Furthermore, it is IP66 rated weather proof.

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