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Shea Moisture
grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912.In 2015 and 2016, Shea Moisture was voted Overall Favorite

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Shea MoistureProduct typePersonal careOwnerRichelieu Dennis, Nyema Tubman & Mary DennisCountryUnited States of AmericaIntroduced1991MarketsInternationalWebsitewww.sheamoisture.com

Shea Moisture is a personal care company which focuses on shampoo, conditioner and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were part of the Liberian Diaspora to the United States. The company was inspired by Dennis' Sierra Leonean grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912.[1][2][3]

In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey.[4]

In 2015, the company generated controversy for featuring a white baby. This is because their customers, mainly black women, felt that the company was betraying them as their loyal fan base. The advertisement is a picture of a little girl with bows and pigtails in a polkadot dress holding a phone to her ear with the saying "Uhh...we have a problem, we ran out of Shea Moisture" in brown writing on a white background.[5][6]

In April 2016, the company launched the "#BreaktheWalls" campaign, which promoted more ethnic inclusion and empowerment.[7] The next year, the company released another commercial with the message "Break free from hair hate", featuring mostly white women and one ambiguously racial woman. The commercial generated controversy for barely featuring the brand's original customer base, which were black women with diverse hair textures including kinky and curly. The company soon issued an apology, saying that they “really f-ed this one up”, an apology that was still perceived as lackluster and insincere by those upset by the ordeal.[7][8]

In 2017, Unilever announced its intent to acquire Shea Moisture. [9] In 2018, Davina Bennett (Miss Jamaica Universe 2017) was contracted as "the face of Shea Moisture", representing the company's Black Castor Oil product line.[10]

See also
  • Natural hair movement
  • African-American businesses
  • African black soap
References
  1. ^ Piepenburg, Erik (23 April 2015). "'Bad Jews' and Its Hair Club for Women". New York Times. Retrieved 2015-04-23..mw-parser-output cite.citation{font-style:inherit}.mw-parser-output q{quotes:"\"""\"""'""'"}.mw-parser-output code.cs1-code{color:inherit;background:inherit;border:inherit;padding:inherit}.mw-parser-output .cs1-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-limited a,.mw-parser-output .cs1-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration{color:#555}.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration span{border-bottom:1px dotted;cursor:help}.mw-parser-output .cs1-hidden-error{display:none;font-size:100%}.mw-parser-output .cs1-visible-error{font-size:100%}.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-format{font-size:95%}.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-right{padding-right:0.2em}
  2. ^ Amber Kallor (2015-03-31). "Long Hair, Don't Care: Beyoncé, Madonna, Ciara, and More Take Their Tresses to Extremes". Style. Retrieved 2015-04-23.
  3. ^ Ireoluwa Ajayi (2015-03-27). "Natural hair care - The Rabbit Newspaper". The Rabbit Newspaper. Retrieved 2015-04-23.
  4. ^ "The Most Popular Curly Hair Products of 2016". Naturally Curly. May 2, 2016.
  5. ^ Jasmine Grant (27 February 2015). "Shea Moisture Issues Statement Over White Baby Controversy". UPTOWN Magazine. Retrieved 2015-04-23.
  6. ^ Jazmine Rogers (2015-02-24). "Shea Moisture Explains Featuring White Children In Ads". MadameNoire. Retrieved 2015-04-23.
  7. ^ a b Williams, Jancie (April 25, 2017). "Shea Moisture just pissed off the people who've been buying their products from the start". Newsweek. Retrieved May 25, 2017.
  8. ^ Harris, Chevonne (April 26, 2017). "Down Goes Frazier And Down Goes SheaMoisture". Huffington Post. Retrieved May 25, 2017.
  9. ^ Hazelwood, Janell (November 27, 2017). "UNILEVER ACQUIRES SUNDIAL BRANDS, OWNER OF SHEAMOISTURE, FOR AN UNDISCLOSED AMOUNT". Retrieved 17 September 2018.
  10. ^ Hudson, Tanay (25 Mar 2018). "Miss Jamaica Davina Bennett is now the face of Shea Moisture". MadameNoire. Retrieved 6 Apr 2018.
External links
  • Official website
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Shea Moisture Baby Therapy, Raw Shea Butter, Argan Oil & Extracts Of Frankincense & Myrrh, 6 Ounce
Shea Moisture Baby Therapy, Raw Shea Butter, Argan Oil & Extracts Of Frankincense & Myrrh, 6 Ounce
With argan oil and extracts of frankincense and myrrh. Certified organic ingredients. Established 1912. Nourish, soothe and protect dry, cracked or irritated skin quickly wife non-greasy moisturizer for baby's delicate skin. Pure, organic Shea Butter and Argan Oil help relieve the symptoms of eczema and psoriasis. Shea Butter: Deeply moisturizes and heals dry skin with its high content of fatty acids and vitamins. Argan Oil: High in vitamin E, this rare oil softens and renews the skin. Frankincense and Myrrh: Given as a gift throughout history, these precious extracts repair and rejuvenate skin.

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$7.86
-$3.13(-28%)



Shea Moisture Calm and Comfort Raw Shea Chamomile and Argan Oil Baby Head to Toe Wash Shampoo and Healing Lotion, 13 fl oz Each
Shea Moisture Calm and Comfort Raw Shea Chamomile and Argan Oil Baby Head to Toe Wash Shampoo and Healing Lotion, 13 fl oz Each
Shea Moisture Calm and Comfort Baby Bath Set of 2. Contains Raw Shea Chamomile and Argan Oil Baby Healing Lotion and Head to Toe Wash & Shampoo with Frankincense and Myrrh.

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$24.99
-$3.00(-11%)



Shea Moisture Raw Shea Butter Baby Head-to-Toe Wash & Shampoo, 13 Oz, Pack of 2
Shea Moisture Raw Shea Butter Baby Head-to-Toe Wash & Shampoo, 13 Oz, Pack of 2
Shea Butter - deeply moisturizes and repairs skin with vitamins and essential fatty acids. Argan Oil - is high in Vitamin E, keeps skin soft and smooth.

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$15.37



SheaMoisture Raw Shea Butter Baby Oil Rub,8 oz
SheaMoisture Raw Shea Butter Baby Oil Rub,8 oz
Gentle & Strong Baby Steps Raw Shea Butter Baby Oil Rub from the house of SheaMoisture is the tender care every baby deserves. Certified Organic Raw Shea Butter, rich in fatty acids, blended into this Argan Oil, loaded with Vitamin E, stimulates the nervous system & relaxes baby muscles to ensure a deep, calm sleep. A unique blend of natural ingredients, essential oils & certified organic raw shea butter make this baby oil rub the perfect accessory you need to lully your little one to sleep. Goodness Of Certified Organic Raw Shea Butter Certified Organic Raw Shea Butter is rich in Stearic, Oleic Acids and Vitamins A & E which moisturize your skin, helps tissue cell regeneration which reduces wrinkles, boosts production of collagen to increase skin elasticity and adds a natural, soft, healthy glow to your skin. Touch of Argan Oil Argan Oil is often referred to as ‘Liquid Old’ because of its multiple skin benefits. Vitamin E present in Argan Oil moisturizes skin and seals in moisture to keep your baby’s skin soft all the time. It has analgesic and anti-inflammatory properties which calm and soothe baby skin, enabling a deeper, richer, sleep. Promise Of SheaMoisture SAFE AND UNCOMPROMISING BEAUTY. We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations. Never on animals.

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$6.07
-$3.56(-37%)



Shea Moisture - Olive & Marula Baby Head-to-Toe Wash & Shampoo with Avocado & Shea Butter - 13 oz. Set of 2
Shea Moisture - Olive & Marula Baby Head-to-Toe Wash & Shampoo with Avocado & Shea Butter - 13 oz. Set of 2
Shea Moisture - Olive & Marula Baby Head-to-Toe Wash & Shampoo with Avocado & Shea Butter - 13 oz. Set of 2

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$18.73



Shea Moisture Manuka Honey & Provence Lavender Baby Nighttime Soothing Lotion 13 fl oz. | Baby Nighttime Soothing Shampoo & Bath Milk 13 fl oz.
Shea Moisture Manuka Honey & Provence Lavender Baby Nighttime Soothing Lotion 13 fl oz. | Baby Nighttime Soothing Shampoo & Bath Milk 13 fl oz.
RELAX, NURTURE AND SOOTHEManuka Honey Provence Lavender w Shea Butter Ylang Ylang Relax, Nurture and Soothe baby’s delicate skin with this nutrient-rich hydrating lotion. Certified organic Shea Butter and Manuka Honey blend together to rehydrate and soften baby’s skin. Lavender and Ylang Ylang provide a relaxing scent to unwind baby and encourage restful sleep.A soothing nighttime shampoo and bath milk with its combination of Manuka Honey, Provence Lavender Oil and Ylang Ylang oil provide the most calming fragrances to soothe the senses. The nourishing cleanser enriched with vitamins continues to soften baby’s skin through the night. A warm bath with this soothing shampoo and milk, ensures your baby’s skin is nourished and soothed. WHAT YOU GET1 13 fl oz Shea Moisture Baby Nighttime Soothing Lotion1 13 fl oz Shea Moisture Baby Nighttime Soothing Shampoo and Bath Milk SPECS AND DETAILS1 bottle Soothing Lotion1 bottle Soothing Shampoo and Bath MilkKEY INGREDIENTSManuka Honey & Provence Lavender Oil With Shea Butter & Ylang YlangPROMISE OF SHEA MOISTURESafe and Uncompromising Beauty!We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free and more, whenever possible. Tested on our family for four generations

Click Here to view in augmented reality

$19.99


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