The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson.In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including: - Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment- Swimming two miles to safety during a violent storm off the coast of Mexico- Staging a rescue flight into Baghdad before the start of the Gulf War And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
Twenty years after his iconic memoir Losing My Virginity, the world’s ultimate entrepreneur is back with the rest of the story.Richard Branson’s Losing My Virginity shared the outrageous tale of how he built Virgin from a student magazine into one of the greatest brands in history. No challenge was too daunting, no opportunity too outlandish to pursue. And each new adventure started with five simple words: “Screw it, let’s do it.” Now, fifty years after starting his first business, Branson shares the candid details of a lifetime of triumphs and failures and what he really thinks about his unique life and career. Finding My Virginity is an intimate look at his never-ending quest to push boundaries, break rules, and seek new frontiers—even after launching a dozen billion-dollar businesses and hundreds of other companies. As he led Virgin into the new millennium, Branson fearlessly expanded the brand into new categories such as mobile, media, fitness, and banking and into every corner of the globe—all while preserving its iconoclastic, scrappy spirit. He even brought Virgin into space with Virgin Galactic, the world’s first commercial spaceline. Finding My Virginity takes us behind the scenes of the incredible brains, heart, and sacrifices that have gone into making private spaceflight an imminent reality—even after the biggest crisis Branson has ever faced. But this book is much more than a series of business adventures. It’s also the story of Branson’s evolution from hotshot entrepreneur to passionate philanthropist and public servant, via Virgin Unite’s environmental and health initiatives and through the Elders, a council of influential global leaders. And it’s the story of his personal quest to become a better son, husband, father, and “grand-dude” to his four grandchildren. Featuring a supporting cast that includes everyone from Bill Gates to Kate Moss, Nelson Mandela to Barack Obama, this is the gripping account of a man who will never stop reaching for the stars, in more ways than one. Find out how Branson did it for the first time—all over again.
Screw It, Let's Do It: Lessons In Life (Quick Reads)
Global entrepreneur Sir Richard Branson has built a business empire and made billions, yet is renowned for his approachability, ability to challenge and succeed against the odds. Screw It, Let’s Do It reveals the lessons from life that have helped him through his business and personal life – such as, believe it can be done and that, if others disagree with you, try and try again until you achieve your goal; or that you must love what you do. These and other lessons, with examples of how he learned them and how he’s used them, are included in this stirring and candid look at his lessons from an exceptional life, which will inspire you to make a difference in your own life.
The Virgin Way: Everything I Know about Leadership
While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way."
This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box - an expression he despises - but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you."
This is a unique audiobook on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.
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