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Exclusive: Walmart to make first direct pitch to big corporate ad buyers at New York event
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Exclusive: Walmart to make first direct pitch to big corporate ad buyers at New York event
Walmart Inc will meet large consumer goods companies and advertising firms for the first time in New York next week to pitch its advertising business, as the world's largest retailer aims to rev up its website and stores as a platform for other companies to reach customers. The event marks Walmart's first effort to grow its nascent advertising business and heralds the retailer's rising challenge to online ad leaders Alphabet Inc's Google, Facebook Inc and Amazon.com Inc. The event, called '5260,' is named after a Walmart store near the retailer's hometown of Bentonville, Arkansas, which is known for being a test lab for retail innovation, Walmart told Reuters.
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