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Building Products for the Enterprise: Product Management in Enterprise Software
Building Products for the Enterprise: Product Management in Enterprise Software
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project manager’s main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry you’re building products for is valuableProduct longevity depends on knowing where the industry is headed

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$28.44
-$11.55(-29%)



How to Transform Your Ideas into Software Products: A step-by-step guide for validating your ideas and bringing them to life!
How to Transform Your Ideas into Software Products: A step-by-step guide for validating your ideas and bringing them to life!
Create products people will pay for before they're even built.You have an idea in your head. Maybe even more than one! But you’re stuck simmering on it because you just don’t know if it’s the right one to pursue. You’re wondering whether people will even use your product, let alone pay for it. The uncertainty is overwhelming, so you do … nothing.But what if you were confident that your idea would help people? How would you feel if you turned your passion into a living, breathing software product … and you made money from it?Poornima Vijayashanker has founded 3 startups and personally guided 100+ people who have launched products that make 6 and 7 figures per year. Everyone started with varying levels of technical and business know-how—or none at all—but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right roadmap in front of you, you can launch a winning software product too.“But I don’t know how to code or run a business.”The tangled world of startups and software development is intimidating and hard to navigate.To start with, not every entrepreneur knows how to code. Even the ones who do still need other skills to succeed; they need to design a good user experience, figure out how to attract paying customers, and hire and fire technical talent. There are hundreds of tools and services to help build products, and they need to know which ones are useless and which ones will save them time. They’ll eventually run out of cash to keep paying rent and developing, and will need to figure out whether to get investors, apply to an accelerator, or bootstrap.Trial and error takes years of research, setbacks, and heartache … not to mention a lot of money. You could go to design school, teach yourself how to code in the off-hours, and spend thousands of dollars testing marketing campaigns. Or you could…Follow a proven guide for turning your ideas into successful products (and even 6- to 7-figure businesses).This book will teach you how to:Validate your idea before you spend time and money on it.Talk to prospective customers without feeling awkward or pushy.Leave competitors in the dust with good design and positioning.Save time and heartache by building only the features people will actually use.Hire talented people to build your product for you.Get more paying customers with scrappy marketing strategies.Find money to fund your business.This guide includes time-tested strategies and tools that entrepreneurs love:Over 13 case studies with the inside scoop on companies like Mint.com, AirBnB, and Zappos.The exact systems and tools Poornima and other startup founders have used to build rock-solid products. 7 interviews with successful startup founders and early employees like:Melody McCloskey, CEO & Co-Founder of StyleSeatBrittany Forsyth, Head of Human Relations at ShopifyBen Congleton, CEO & Co-Founder of OlarkJulia Grace, Head of Engineering at TindieThomson Nguyen, CEO & Co-Founder of Framed DataAlyssa Ravasio, CEO & Co-Founder of HipcampDavid Cummings, CEO & Co-Founder of Pardot

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Agile Product Management: User Stories: How to capture, and manage requirements for Agile Product Management and Business Analysis with Scrum (scrum, ... development, agile software development)
Agile Product Management: User Stories:  How to capture, and manage requirements for Agile Product Management and Business Analysis with Scrum (scrum, ... development, agile software development)
User Stories - Requirements Management with Agile just got easier!Thank you and congratulations on taking this class, “User Stories: How to capture, and manage requirements for Agile Product Management and Business Analysis with Scrum”.In this class, you will be given proven methods to create, maintain and manage your requirements using user stories as part of an agile scrum team.I know you will get value from this class as it gives you a full introduction to the concept of agile user stories for managing product requirements. I then walk you step by step through everything involved in managing requirements using user stories including writing, combining and splitting complex user stories. Following this, I give you a complete overview of epics and themes and how they can be used to capture and group complex requirements in any team or business. Along the way, I give you plenty of examples and give you best practices for working with user stories within agile scrum. In this class, you will learn:•What User Stories are and why they are so powerful for capturing requirements in complex projects•Feel confident in writing user stories for any project•Understand what a Requirements Spec is and Why they are less flexible than a Product Backlog built with Agile User Stories•Explain what The Three Rs rule, Acceptance Criteria, the INVEST Principle, the Three Cs principle and Edge Cases are and how they will make you a better user story writer or agile practitioner•Understand how and when to split and amalgamate stories•Learn techniques to help you to split user stories when working in the real world•Understand the difference between Epics and Themes and when each is used•Learn who is responsible for writing user stories in agile and scrumSo let’s get started and let me teach you how to improve product backlog management.Table of ContentsAgile Product Management:1User Stories:1How to Capture Requirements for Agile Product Management and Business Analysis with Scrum1IntroductionSECTION 1: The World Before User Stories (why do we need user stories anyway)The History: Traditional Requirements DocumentsIntro to Scrum and The Birth of User StoriesWhat is Agile Scrum?Scrum TheoryProduct BacklogSECTION 2: User Story PrinciplesThe INVEST PrincipleThe Three Cs FormulaSECTION 3: User Story basics (capturing a requirement)How to write a User Story Description (using The Three Rs)Who writes user stories?User Stories – The Three RsHow to write Acceptance Criteria (capturing the detail and any edge cases)Acceptance CriteriaSECTION 4: Epics and Themes (capturing large or vague requirements)What is an Epic?What is a Theme?When to split user storiesHow to split User storiesBONUS: Example BacklogFinal WordsConclusionFree Scrum EbookPreview of ‘The Scrum Master Mega Pack’Check Out My Other BooksScroll Up To The Top Of The Page And Click The Orange "Buy Now" or "Read For Free" Icon On The Right Side!

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A Gentle Introduction to Agile Software Development (Agile, Agile Coaching, Agile Software Development, Agile Project Management, Scrum, Scrum Product Owner, XP, Lean, Lean Software)
A Gentle Introduction to Agile Software Development (Agile, Agile Coaching, Agile Software Development, Agile Project Management, Scrum, Scrum Product Owner, XP, Lean, Lean Software)
Discover what is involved with Agile Software Development, Scrum, and Extreme ProgrammingLearning new software development processes can be difficult, but switching to Agile doesn't need to be complicated. Explore the theories behind Agile Software Development, and learn how to make it work for you.In a Gentle Introduction to Agile Software Development, author Stephen Haunts will guide you to a fuller understanding of Agile, Scrum, and Extreme Programming and Agile Project Management. You will learn about the advantages and disadvantages, and how to get the most out of it.In this book you will learn...IntroductionWaterfall Development and its ProblemsWhat is Agile?Common Agile Misconceptions and MistakesAdvantages and DisadvantagesExtreme Programming (XP)ScrumClosing SummaryAbout the AuthorStephen Haunts has been a professional software and applications developer since 1996 and as a hobby since he was 10. Stephen has worked across many different industries including computer games, online banking, retail finance, healthcare & pharmaceuticals and insurance. Stephen started programming in BASIC on machines such as the Dragon 32, Vic 20 and the Amiga and moved onto C and C++ on the IBM PC. Stephen has been developing software in C# and the .NET framework since first being introduced to it in 2003. As well as being an accomplished software developer, Stephen is also an experienced development leader and has led, mentored and coached teams to deliver many high-value, high-impact solutions in finance and healthcare. Outside of Stephen’s day job, he is also an experienced tech blogger who runs a popular blog called Coding in the Trenches at http://www.stephenhaunts.com/, and he is also a training course author for the popular online training company Pluralsight. Stephen also runs several open source projects including SafePad, Text Shredder, Block Encryptor, and Smoke Tester—the post-deployment testing tool. Tags: Agile, Agile Software Development, Scrum, Extreme Programming, XP, Lean, Lean Software Development, Project Management, Software Development, Agile Methodologies, Waterfall

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Software Product Management: The ISPMA-Compliant Study Guide and Handbook
Software Product Management: The ISPMA-Compliant Study Guide and Handbook
This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland. 

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Product Demos That Sell: How to Deliver Winning SaaS Demos
Product Demos That Sell: How to Deliver Winning SaaS Demos
This is the no B.S. guide to presenting software like a pro.If you're a SaaS startup founder or sales rep, you'll learn to:Ensure prospects attend your demosDiscover why your demos fail to close the dealBetter differentiate yourself from competitorsCustomize your demo to your prospects' needsImprove your demo-win ratesDeal with questions and objections during the demoExpertly handle bugs and demo failsGiving successful product demos is not rocket science. Anybody can do it—if you've got the right blueprint.

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Software Product Management and Pricing: Key Success Factors for Software Organizations
Software Product Management and Pricing: Key Success Factors for Software Organizations
Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

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$67.42
-$7.57(-10%)



The Art of Product Management: Lessons from a Silicon Valley Innovator
The Art of Product Management: Lessons from a Silicon Valley Innovator
The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams. The Art of Product Management brings together the best insights from more than seven years of Product Bytes, Rich Mironov's long-running series on product strategy, technology companies, and how the two interact. This collection is for everyone who builds or markets the next new thing.This is more a “how to think about products” book a set of templates. Product managers (and others who are deeply committed to great products) will recognize themselves and their daily process struggles. How do we think about customers and solutions? Why do organizations behave the way they do? This book captures the inner life of product champions.

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Impact Mapping: Making a big impact with software products and projects
Impact Mapping: Making a big impact with software products and projects
Software is everywhere today, but countless software products and projects die a slow death without ever making any impact. The result is a tremendous amount of time and money wasted due to wrong assumptions, lack of focus, poor communication of objectives, lack of understanding and misalignment with overall goals. There has to be a better way to deliver!This handbook is a practical guide to impact mapping, a simple yet incredibly effective method for collaborative strategic planning that helps organisations make an impact with software. Impact mapping helps to create better plans and roadmaps that ensure alignment of business and delivery, and are easily adaptable to change. Impact mapping fits nicely into several current trends in software product management and release planning, including goal-oriented requirements engineering, frequent iterative delivery, agile and lean software methods, lean startup product development cycles, and design thinking.Who is this book for?The primary audience of this book are senior people involved in building software products or delivering software projects, from both business and delivery sides. This includes business sponsors and those whose responsibilities include product ownership, project oversight or portfolio management, architecture, business analysis, quality improvement and assurance and delivery. - Business people assigned to software projects will learn how to communicate their ideas better.- Senior product or project sponsors will learn how to communicate their assumptions more effectively to delivery teams, how to engage delivery teams to make better strategic decisions, and how to manage their project portfolio more effectively.- Delivery teams that are already working under the umbrella of agile or lean delivery methods, and more recently lean startup ideas, will learn how to better focus deliverables and engage business sponsors and users.- Delivery teams moving to agile or lean delivery methods will get ideas on how to address some common issues with scaling these practices, such as creating a big picture view, splitting work into small chunks that still have business value and reporting progress more meaningfully.About the authorGojko Adzic is a strategic software delivery consultant who works with ambitious teams to improve the quality of their software products and processes. Gojko won the 2012 Jolt Award for the best book, was voted by peers as the most influential agile testing professional in 2011, and his blog won the UK Agile Award for the best online publication in 2010.

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A Gentle Introduction to Agile and Lean Software Development (Agile, Agile Coaching, Agile Software Development, Agile Project Management, Scrum, Scrum Product Owner, XP, Lean, Lean Software)
A Gentle Introduction to Agile and Lean Software Development (Agile, Agile Coaching, Agile Software Development, Agile Project Management, Scrum, Scrum Product Owner, XP, Lean, Lean Software)
Discover what is involved with Agile and Lean Software Development, Scrum, Extreme Programming, Lean and KanbanLearning new software development processes can be difficult, but switching to Agile and Lean doesn't need to be complicated. Explore the theories behind Agile and Lean Software Development, and learn how to make it work for you.In a Gentle Introduction to Agile and Lean Software Development, author Stephen Haunts will guide you to a fuller understanding of Agile, Scrum, Extreme Programming, Lean, and Kanban. You will learn about the advantages and disadvantages, and how to get the most out of it.This book combines the books A Gentle Introduction to Agile Software Development and A Gentle Introduction to Lean Software Development into one bumper volume.In this book you will learn...IntroductionWaterfall Development and its ProblemsWhat is Agile?Common Agile Misconceptions and MistakesAdvantages and DisadvantagesExtreme Programming (XP)ScrumLean ManufacturingLean Software DevelopmentApplying Lean Software Development?Agile Software Development vs. Lean Software Development Software Practices to Support LeanKanbanAbout the AuthorStephen Haunts has been a professional software and applications developer since 1996 and as a hobby since he was 10. Stephen has worked in many different industries including computer games, online banking, retail finance, healthcare & pharmaceuticals and insurance. Stephen started programming in BASIC on machines such as the Dragon 32, Vic 20 and the Amiga and moved onto C and C++ on the IBM PC. Stephen has been developing software in C# and the .NET framework since first being introduced to it in 2003. As well as being an accomplished software developer, Stephen is also an experienced development leader and has led, mentored and coached teams to deliver many high-value, high-impact solutions in finance and healthcare. Outside of Stephen’s day job, he is also an experienced tech blogger who runs a popular blog called Coding in the Trenches at http://www.stephenhaunts.com/, and he is also a training course author for the popular online training company Pluralsight. Stephen also runs several open source projects including SafePad, Text Shredder, Block Encryptor, and Smoke Tester—the post-deployment testing tool.

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