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Building Products for the Enterprise: Product Management in Enterprise Software
Building Products for the Enterprise: Product Management in Enterprise Software
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.Explore why:Identifying customer vs user problems is an enterprise project manager’s main challengeEffective collaboration requires in-depth knowledge of the organizationAnalyzing data is key to understanding why users buy and retain your productHaving experience in the industry you’re building products for is valuableProduct longevity depends on knowing where the industry is headed

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$28.46
-$11.53(-29%)



The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

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$5.00
-$23.00(-82%)



The Only Astrology Book You'll Ever Need
The Only Astrology Book You'll Ever Need
This new edition of The Only Astrology Book You’ll Ever Need is packed with updated information on Sun signs, Moon signs, Ascending signs, the placement of Planets in your Houses, and the latest astronomical discoveries. This book provides the compatibility between every sign (144 combinations) and dispenses advice about health, money, lifestyle, and romance, while also offering advice on dealing with the negative aspects of each sign. This edition also takes an even closer look at the inner life of the individual and the emotional needs that motivate a person. Chapters include a look back on the history and mythology of astrology as well as the newest developments in astronomy. This is an indispensable source book for unlocking the mysteries of the cosmos through the twenty-first century and beyond.

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$6.00
-$13.95(-70%)



Professional Software Development: Shorter Schedules, Higher Quality Products, More Successful Projects, Enhanced Careers
Professional Software Development: Shorter Schedules, Higher Quality Products, More Successful Projects, Enhanced Careers
Illustrates how programmer's, developer's, and software engineers can make their work a profession; not just a job!

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$41.46
-$23.53(-36%)



Hooked: How to Build Habit-Forming Products
Hooked: How to Build Habit-Forming Products
How do successful companies create products people can’t put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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$12.01
-$13.94(-54%)



Code Complete: A Practical Handbook of Software Construction, Second Edition
Code Complete: A Practical Handbook of Software Construction, Second Edition
Widely considered one of the best practical guides to programming, Steve McConnell’s original CODE COMPLETE has been helping developers write better software for more than a decade. Now this classic book has been fully updated and revised with leading-edge practices—and hundreds of new code samples—illustrating the art and science of software construction. Capturing the body of knowledge available from research, academia, and everyday commercial practice, McConnell synthesizes the most effective techniques and must-know principles into clear, pragmatic guidance. No matter what your experience level, development environment, or project size, this book will inform and stimulate your thinking—and help you build the highest quality code. Discover the timeless techniques and strategies that help you: Design for minimum complexity and maximum creativity Reap the benefits of collaborative development Apply defensive programming techniques to reduce and flush out errors Exploit opportunities to refactor—or evolve—code, and do it safely Use construction practices that are right-weight for your project Debug problems quickly and effectively Resolve critical construction issues early and correctly Build quality into the beginning, middle, and end of your project

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$32.46
-$17.53(-35%)



Zero to One: Notes on Startups, or How to Build the Future
Zero to One: Notes on Startups, or How to Build the Future
#1 NEW YORK TIMES BESTSELLERIf you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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$11.86
-$16.14(-58%)



Cracking the PM Interview: How to Land a Product Manager Job in Technology
Cracking the PM Interview: How to Land a Product Manager Job in Technology
How many pizzas are delivered in Manhattan? How do you design an alarm clock for the blind? What is your favorite piece of software and why? How would you launch a video rental service in India? This book will teach you how to answer these questions and more.  Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").CONTENTS: The Product Manager Role What is a PM? Functions of a PM Top Myths about Product Management Project Managers and Program Managers Companies How the PM Role Varies Google Microsoft Apple Facebook Amazon Yahoo Twitter Startups  Getting the Right Experience New Grads Making the Most of Career Fairs Do you need an MBA? Why Technical Experience Matters Transitioning from Engineer to Product Manager Transitioning from Designer to Product Manager Transitioning from Other Roles What Makes a Good Side Project?  Career Advancement Tips and Tricks for Career Advancement Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign Q & A: Brandon Bray, Principal Group Program Manager, Microsoft Q & A: Thomas Arend, International Product Lead, Airbnb Q & A: Johanna Wright, VP at Google Q & A: Lisa Kostova Ogata, VP of Product at Bright.com  Behind the Interview Scenes Google Microsoft Facebook Apple Amazon Yahoo Twitter Dropbox  Resumes The 15 Second Rule The Rules Attributes of a Good PM Resume What to Include  Real Resumes: Before & After Cover Letters Elements of a Good PM Cover Letter The Cover Letter Template A Great Cover Letter  Company Research The Product The Strategy The Culture The Role The Questions  Define Yourself "Tell Me About Yourself" (The Pitch) "Why do you want to work here?" "Why should we hire you?" "Why are you leaving your current job?" "What do you like to do in your spare time?" "Where do you see yourself in five years?" "What are your strengths and weaknesses?" Sample Strengths and Weaknesses  Behavioral Questions Why These Questions Are Asked Preparation Follow-Up Questions Types of Behavioral Questions  Estimation Questions Approach Numbers Cheat Sheet Tips and Tricks Example Interview Sample Questions  Product Questions About the Product Question Type 1: Designing a Product Type 2: Improving a Product Type 3: Favorite Product Preparation Tips and Tricks Sample Questions  Case Questions The Case Question: Consultants vs. PMs What Interviewers Look For Useful Frameworks Product Metrics Interview Questions  Coding Questions Who Needs To Code What You Need To Know How You Are Evaluated How To Approach Developing an Algorithm Additional Questions & Solutions  Appendix Top 1% PMs vs. Top 10% PMs Be a Great Product Leader The Inputs to a Great Product Roadmap How to Hire a Product Manager

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$16.99



Fusion 360 for Makers: Design Your Own Digital Models for 3D Printing and CNC Fabrication
Fusion 360 for Makers: Design Your Own Digital Models for 3D Printing and CNC Fabrication
Learn how to use Autodesk Fusion 360 to digitally model your own original projects for a 3D printer or a CNC device. Fusion 360 software lets you design, analyze, and print your ideas. Free to students and small businesses alike, it offers solid, surface, organic, direct, and parametric modeling capabilities.Fusion 360 for Makers is written for beginners to 3D modeling software by an experienced teacher. It will get you up and running quickly with the goal of creating models for 3D printing and CNC fabrication.Inside Fusion 360 for Makers, you'll find:Eight easy-to-understand tutorials that provide a solid foundation in Fusion 360 fundamentalsDIY projects that are explained with step-by-step instructions and color photosProjects that have been real-world tested, covering the most common problems and solutionsStand-alone projects, allowing you to skip to ones of interest without having to work through all the preceding projects firstDesign from scratch or edit downloaded designs. Fusion 360 is an appropriate tool for beginners and experienced makers.

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$19.99
-$10.00(-33%)



Code: The Hidden Language of Computer Hardware and Software
Code: The Hidden Language of Computer Hardware and Software
What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines. It’s a cleverly illustrated and eminently comprehensible story—and along the way, you’ll discover you’ve gained a real context for understanding today’s world of PCs, digital media, and the Internet. No matter what your level of technical savvy, CODE will charm you—and perhaps even awaken the technophile within.

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$19.80
-$10.19(-34%)


 
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