Roger Goodell
Roger Goodell
Vocal Leadership: 7 Minutes a Day to Communication Mastery, with a foreword by Roger Goodell
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Communicate like a LEADER Research proves that the greatest impact speakers have in any conversation comes not only from the words they say but from the sound of their voices. In other words, it is not just the message but the messenger that matters. No one has a better grasp of this fact--and how to leverage it to your benefit--than Arthur Samuel Joseph, one of the world's leading communication strategists and the creator of the Vocal Awareness Method. Joseph's client list is a who's who of world-famous celebrities--including Sean Connery, Angelina Jolie, Pierce Brosnan, Earvin "Magic" Johnson, Emmitt Smith, and Arnold Schwarzenegger. He has trained broadcasters and executives at the NFL Network, NBA, MLB, ESPN, Fox, and NBC, as well as business leaders at Deloitte, Ernst & Young, Disney, Toyota, Ritz-Carlton, and the Federal Reserve Bank, among others. In Vocal Leadership, Joseph shares all his secrets to Communication Mastery with you. Vocal Leadership provides proven techniques and daily exercises to help you develop a commanding voice and presence, and improve vocal quality, mental acuity, body language, and self-esteem to dramatically increase your influence. Joseph takes you step-by-step through the process of becoming an effective and powerful speaker by providing insight into: Breathing techniques Vocal warm-ups Vocal projection Appropriate tempo Body language Verbal and nonverbal expression Effective storytelling You'll learn how to be in mastery in every conversation, public address, and personal encounter--and how to be tactical and strategic when necessary, earnest and caring when appropriate, and, above all, authentic in every communication. Whether you're delivering a sales presentation to a group of five or giving a shareholders speech to an audience of hundreds, the way you communicate is the difference between success and failure as a leader. "When we own our Voice, we own our power," Joseph writes. Vocal Leadership gives you the tools to discover your unique voice and use it strategically to empower yourself and others to success. PRAISE FOR VOCAL LEADERSHIP: "The Vocal Awareness Method is a powerful tool that will ensure your voice as a leader, innovator, or captain of industry is resounding." -- HERVE HUMLER, President and COO, Ritz-Carlton Hotel Company "There are numerous books on what to say and how to speak, but only gifted teacher Arthur Joseph can teach us how to connect with others through the extra dimension of our voice." -- DANIEL YUN, CEO, Belstar Group "Arthur Joseph enables individuals to unleash their unique, inner strength and achieve empowerment through voice!" -- CHERITA MCINTYE, PhD, Director of Executive Learning, ESPN "Arthur Joseph is without peer in developing communication and presentation skills. His use of technique, coupled with passion and belief, combine for a spiritual approach to mastering communication skills." -- JOHN BRANCA, entertainment attorney and coexecutor of the Michael Jackson Estate "What I love most about Arthur is that his guidance is about so much more than just work, it is about life. It is about being the greatest YOU possible and bringing out the natural YOU in a meaningful, authentic way." -- JULIE FOUDY, World Cup champion, Olympic gold medalist, former captain of the U.S. Women's Soccer Team, and ESPN/ABC analyst and reporter
 
The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance
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#1 New York Times Bestseller The first book by New England Patriots quarterback Tom Brady—the five-time Super Bowl champion who is still reaching unimaginable heights of excellence at forty years old—a gorgeously illustrated and deeply practical “athlete’s bible” that reveals Brady’s revolutionary approach to sustained peak performance for athletes of all kinds and all ages.In modern sports, some athletes have managed to transcend their competition in a way that no one will ever forget: Jordan. Jeter. Ali. Williams. These elite legends have changed the game, achieved the unthinkable, and pushed their bodies to unbelievable limits. Joining their exclusive ranks is Tom Brady. “Brady is the healthiest great champion the NFL has ever had, both physically and mentally” (Sally Jenkins, The Washington Post). The longtime New England Patriots quarterback, who in 2017 achieved his fifth Super Bowl win and fourth Super Bowl MVP award, is widely regarded as an athlete whose training and determination pushed him from a mediocre draft position to the most-revered and respected professional football player of his generation. In The TB12 Method, Tom Brady explains how he developed his groundbreaking approach to long-term fitness, presenting a comprehensive, step-by-step guide to his personal practice. Brady offers the principles behind pliability, which is at the heart of a new paradigm shift and movement toward a more natural, healthier way of exercising, training, and living—and one that challenges some commonly held assumptions around health and wellness. Filled with lessons learned from Brady’s own peak performance training, and step-by-step action steps to help readers develop and maintain their own peak performance, The TB12 Method also advocates for more effective approaches to strength training, hydration, nutrition, supplementation, cognitive fitness, recovery, and other lifestyle choices that dramatically decrease the risk of injury while amplifying and extending performance, as well as quality of life. After using his methods for over a decade, Brady believes that the TB12 approach has made him—and can make any athlete, male or female, in any sport and at any level—achieve their own peak performance. With instructions, drills, photos, in-depth case studies that Brady himself has used, as well as personal anecdotes and experiences from on and off the field, The TB12 Method is the only book an athlete will ever need, a playbook from Brady himself that will change the game.
 
The $29 Million "Tip": How Roger Goodell Earned His Big Payday
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In July 2011, NFL Commissioner Roger Goodell and the rest of the league had the NFL Players Association on the ropes. Five years of careful planning by Goodell and NFL owners, combined with the unfortunate death of NFLPA Executive Director Gene Upshaw in 2008, had put the players in a tough spot.The players were going to have to take a cut in pay. They were going to have to hand over part of their share of football revenue to the owners. The question was down to two simple words.How much?In the end, Goodell was able to shift approximately $4.5 billion over a 10-year period from the players to the owners. Creating a deal that was not only lopsided, but historic in length. It was a shift of nearly 13 percent of all revenue from one side to the other, a cascade of cash.But Goodell and his men, such as NFL VPs Jeff Pash and Peter Ruocco, weren’t done yet. Not only was there a shift of money, the league put clamps on just about every way that players had to make money in the short-term. Rookie salaries were cut in half for top picks. Salaries for top players (known as the “franchise tag”) were kept almost completely in check, even as revenue for the league grew by 25 percent.This negotiation wasn’t just a victory for the owners, it was a rout. By 2012, the NFL made the lopsided nature of this victory known to the public when it rewarded Goodell for a job well done. A job thoroughly done. The NFL owners awarded Goodell a bonus that brought his total income to $29.49 million for 2011, nearly three times more than what he had ever made in any prior year. It was staggering.It was a $29 million tip, as it were.In this book, former NFL defensive tackle Sean Gilbert takes an in-depth look at all the ways Goodell and the NFL put together one of the strongest Collective Bargaining Agreements that owners could possibly hope for. That included the simple act of getting so much for so little. Or, as one lawyer explained to Gilbert in the book, basically for nothing.Yes, nothing. One of the key items that owners gave up in order to get that $4.5 billion was something they were probably going to give up regardless.The $29 million ‘Tip’ is a quick-yet-comprehensive look at the 2011 deal and why Goodell was so richly rewarded, becoming the highest-paid executive in U.S. sports history. It is a must read for NFL players and fans who want to understand how the economics of the game really work. It’s also a fantastic read for anyone hoping to get into the sports business.
 
Time December 17, 2012 The Enforcer - NFL Commission Roger Goodell (Paul Ryan & the Cliff, A Sniper's Life)
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